Innovation Case Study of Madonna
think again ENTREPRENEURS oN A dANCE flooR
business is fixated by the here and now, but sometimes wisdom is eternally useful.
THiNK AGAiN
SUmmER 2006
ENTREPRENEURS
ON A DANCE
FLOOR
The business world has a healthy appetite for learning from unusual role models. In this article from the 2006 archives,
Jamie Anderson, Martin
Kupp and Jorg Reckhenrich reveal the entrepreneurial side of an entertainment legend.
When most people think of entrepreneurs, they think of energetic young people who have developed an idea into a thriving business. A thriving business that has grown from two employees to hundreds or thousands of employees, which has resulted in the company being worth millions. The founders have taken an idea that was out of the mainstream and turned it into a lucrative, mainstream business.
What about an entrepreneur who is not in the usual line of business?
Consider the following:
In 2005 this entrepreneur reached new heights of success in a competitive industry. Her documentary film debuted, showcasing her behind the scenes during a world tour, and she released her tenth studio album. The first single on the album went straight to the top of the UK Singles Chart, marking her 11th chart-topping UK single. During its first week the single was the number one download on iTunes stores around the world, and in the same year the entrepreneur opened the MTV European Music Awards with a stage performance of the track.
This dynamic entrepreneur is Madonna
Louise Veronica Ciccone Ritchie.
Five dimensions
How has Madonna achieved such success? And why should we care?
Because the five dimensions of her successful strategy (vision, understanding the customer and industry, leveraging competences and addressing weaknesses, consistent implementation and continuous renewal) are equally important to success in the business world.
Vision
One of the most important drivers of Madonna’s success has been
her
business is fixated by the here and now, but sometimes wisdom is eternally useful.
THiNK AGAiN
SUmmER 2006
ENTREPRENEURS
ON A DANCE
FLOOR
The business world has a healthy appetite for learning from unusual role models. In this article from the 2006 archives,
Jamie Anderson, Martin
Kupp and Jorg Reckhenrich reveal the entrepreneurial side of an entertainment legend.
When most people think of entrepreneurs, they think of energetic young people who have developed an idea into a thriving business. A thriving business that has grown from two employees to hundreds or thousands of employees, which has resulted in the company being worth millions. The founders have taken an idea that was out of the mainstream and turned it into a lucrative, mainstream business.
What about an entrepreneur who is not in the usual line of business?
Consider the following:
In 2005 this entrepreneur reached new heights of success in a competitive industry. Her documentary film debuted, showcasing her behind the scenes during a world tour, and she released her tenth studio album. The first single on the album went straight to the top of the UK Singles Chart, marking her 11th chart-topping UK single. During its first week the single was the number one download on iTunes stores around the world, and in the same year the entrepreneur opened the MTV European Music Awards with a stage performance of the track.
This dynamic entrepreneur is Madonna
Louise Veronica Ciccone Ritchie.
Five dimensions
How has Madonna achieved such success? And why should we care?
Because the five dimensions of her successful strategy (vision, understanding the customer and industry, leveraging competences and addressing weaknesses, consistent implementation and continuous renewal) are equally important to success in the business world.
Vision
One of the most important drivers of Madonna’s success has been
her