Internal Analysis Mtv
CBL Case 2
Michiel Kemper
MSM3B
Tutor: R. Dikkeboom
Core issue:
Internal Analysis
Problem statement:
How can MTV optimise their value chain in order to stay competitive?
Learning goals:
1.What is an internal analysis?
2.What internal analysis models are there?
3.Apply on MTV
4.What is a business model?
5.What is MTV’s current business model?
6.What is a value chain?
7.What is MTV’s value chain?
8.What is the target group of MTV?
1.What is an internal analysis?
The goal of an internal analysis is to identify the strength and weaknesses of an organization. An internal analysis also focuses on reviewing the resources, capabilities, and competencies of a company. It gives managers a very specific look on what is going on within the company. For developing a strategy a company also have to do an external analysis to get to know more about their opportunities and threats (Hill & Jones, 2008).
By doing an internal analysis an organization receives information about certain advantages and disadvantages in meeting the needs of its target market. Strengths refer to core competencies that give the organization an advantage in meeting the needs of its target market. Any analysis of the strengths should be market customer focused because the strengths are only useful when they assist the organization in meeting the needs of the customer. Weaknesses refer to any limitation an organization faces in developing or eventually implementing a strategy. Weaknesses should also be based on the customer because they often perceive weaknesses that an organization is not able to find by themselves (Internal Analysis, N.D.).
As mentioned in the book of Hill & Jones there are three steps in the process of building up an internal analysis:
1. Managers must understand the process by which companies create value for customers and profit for themselves, and they also need the understand the importance of resources, capabilities and distinctive
Michiel Kemper
MSM3B
Tutor: R. Dikkeboom
Core issue:
Internal Analysis
Problem statement:
How can MTV optimise their value chain in order to stay competitive?
Learning goals:
1.What is an internal analysis?
2.What internal analysis models are there?
3.Apply on MTV
4.What is a business model?
5.What is MTV’s current business model?
6.What is a value chain?
7.What is MTV’s value chain?
8.What is the target group of MTV?
1.What is an internal analysis?
The goal of an internal analysis is to identify the strength and weaknesses of an organization. An internal analysis also focuses on reviewing the resources, capabilities, and competencies of a company. It gives managers a very specific look on what is going on within the company. For developing a strategy a company also have to do an external analysis to get to know more about their opportunities and threats (Hill & Jones, 2008).
By doing an internal analysis an organization receives information about certain advantages and disadvantages in meeting the needs of its target market. Strengths refer to core competencies that give the organization an advantage in meeting the needs of its target market. Any analysis of the strengths should be market customer focused because the strengths are only useful when they assist the organization in meeting the needs of the customer. Weaknesses refer to any limitation an organization faces in developing or eventually implementing a strategy. Weaknesses should also be based on the customer because they often perceive weaknesses that an organization is not able to find by themselves (Internal Analysis, N.D.).
As mentioned in the book of Hill & Jones there are three steps in the process of building up an internal analysis:
1. Managers must understand the process by which companies create value for customers and profit for themselves, and they also need the understand the importance of resources, capabilities and distinctive