International Business Consultancy Advising on expansion
International Business Consultancy Project
Ali
Laura
Maayke
Sven
Alfred
Marco
Bas
Management summary
EasySwitch
This report is written in behalf of EasySwitch. EasySwitch is currently active in the Dutch energy comparing market. It is a company that compares energy prices with an online tool, which makes it easy for consumers to switch fast and effectively to the cheapest energy supplier.
Expanding business abroad
EasySwitch is currently thinking about expanding their business and because the possibilities on Dutch market are limited, their interest lie abroad. Therefore it is important to research if it is profitable for EasySwitch to go abroad, and to find out what the exact possibilities are.
The main question of this research report is: Which actions should EasySwitch take to enter a foreign market?
Country comparison and selection
To answer this question, a selection of countries (Spain, Germany, Poland, Italy, Austria, France and Belgium) were analyzed to select the country with the most potential. It turns out that Spain is the country with the most potential. This conclusion is based on specific criteria; (e.g. Open/closed energy market, potential turnover, corruption, competition, trade environment, attitude towards foreign companies and number of households that are willing to switch). In the overall score (spreadsheet: country selection) Spain and Italy are marked with the highest scores and therefore are the countries with the most potential. EasySwitch preferred Spain because of the high corruption rate in Italy.
Spanish market
The second part of the research is completely based on the Spanish market. Specific data about culture, the energy market, the economic situation, competition, regulation, taxes, entry barriers, e-commerce and the working environment were
Ali
Laura
Maayke
Sven
Alfred
Marco
Bas
Management summary
EasySwitch
This report is written in behalf of EasySwitch. EasySwitch is currently active in the Dutch energy comparing market. It is a company that compares energy prices with an online tool, which makes it easy for consumers to switch fast and effectively to the cheapest energy supplier.
Expanding business abroad
EasySwitch is currently thinking about expanding their business and because the possibilities on Dutch market are limited, their interest lie abroad. Therefore it is important to research if it is profitable for EasySwitch to go abroad, and to find out what the exact possibilities are.
The main question of this research report is: Which actions should EasySwitch take to enter a foreign market?
Country comparison and selection
To answer this question, a selection of countries (Spain, Germany, Poland, Italy, Austria, France and Belgium) were analyzed to select the country with the most potential. It turns out that Spain is the country with the most potential. This conclusion is based on specific criteria; (e.g. Open/closed energy market, potential turnover, corruption, competition, trade environment, attitude towards foreign companies and number of households that are willing to switch). In the overall score (spreadsheet: country selection) Spain and Italy are marked with the highest scores and therefore are the countries with the most potential. EasySwitch preferred Spain because of the high corruption rate in Italy.
Spanish market
The second part of the research is completely based on the Spanish market. Specific data about culture, the energy market, the economic situation, competition, regulation, taxes, entry barriers, e-commerce and the working environment were