International Marketing
TABLE OF CONTENTS
INTRODUCTION……………………………………………………………...2
PART ONE: 1.1 About flight Emirate…………………………………………...3 1.2 Flight Emirates in North and South America……………4 1.3 Flight Emirates Management Orientation toward global business………………………………………………………….4 1.4 Flight Emirates Vision and Mission……………………….5 PART TWO: THE BUSINESS INVIRONMENT 2.1 Political, Economic, Social and Technological analysis (PEST) ………………………………………………………….5 2.2 The effect of Culture and Sociology............................7
PART THREE: THE COMPANY MARKETING PLAN 3.1 Marketing (Country) selection and entry strategy……..8 3.2 Segmentation, targeting and positioning strategy……..8 3.3 Information and research strategy………………………...9 3.4 Production strategy……………………………………………9 3.5 Pricing strategy………………………………………………..10 3.6 Distribution strategy…………………………………………10 3.7 Promotion strategy (local and global)…………………….11
PART FOUR: CONCLUSION AND ANALYSIS………………………………………………..12 Bibliography……………………………………………………………………13
INTRODUCTION: Many researches has been conducted on flight companies that are operating and connecting all the continents, but this research is about a company that started in 1940s in an Arab country in the middle east, the company is call flight Emirates, first the company was aimed to deliver flying service in United Arab Emirates and in the region, but as soon as the company raised revenues and added new shares the company thought of going further and compete in the global market. The amazing and surprising part in this company is its ability to rapidly grow and compete perfectly in the global market not only that, it has achieved its objective in that competition as you will see in the paper.
The
INTRODUCTION……………………………………………………………...2
PART ONE: 1.1 About flight Emirate…………………………………………...3 1.2 Flight Emirates in North and South America……………4 1.3 Flight Emirates Management Orientation toward global business………………………………………………………….4 1.4 Flight Emirates Vision and Mission……………………….5 PART TWO: THE BUSINESS INVIRONMENT 2.1 Political, Economic, Social and Technological analysis (PEST) ………………………………………………………….5 2.2 The effect of Culture and Sociology............................7
PART THREE: THE COMPANY MARKETING PLAN 3.1 Marketing (Country) selection and entry strategy……..8 3.2 Segmentation, targeting and positioning strategy……..8 3.3 Information and research strategy………………………...9 3.4 Production strategy……………………………………………9 3.5 Pricing strategy………………………………………………..10 3.6 Distribution strategy…………………………………………10 3.7 Promotion strategy (local and global)…………………….11
PART FOUR: CONCLUSION AND ANALYSIS………………………………………………..12 Bibliography……………………………………………………………………13
INTRODUCTION: Many researches has been conducted on flight companies that are operating and connecting all the continents, but this research is about a company that started in 1940s in an Arab country in the middle east, the company is call flight Emirates, first the company was aimed to deliver flying service in United Arab Emirates and in the region, but as soon as the company raised revenues and added new shares the company thought of going further and compete in the global market. The amazing and surprising part in this company is its ability to rapidly grow and compete perfectly in the global market not only that, it has achieved its objective in that competition as you will see in the paper.
The
Bibliography: 1. Warren J. Keegan and Mark Green (2007) Global marketing, international edition, 5th Edition,: Pearson Education international, Prentice Hall. 2. Gerry Johnson, Richard Whittington, Kevan Sholes. Exploring Strategy-ninth edition 2011-Rotolito lombarda, Italy. 3. Doganis, R. (2006). The airline business. 2nd edition, New York: Routledge. 4. Kleymann, B. and Seristo, (2004) Managing strategy airline alliances. Washington: Ashgate Ltd. 5. www.emirates.com/ 6. www.Us.makemytrip.com 7. www.news.com.au 8. Social media (Google, Yahoo and LinkedIn).