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International Marketing Research on Electronic Products

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International Marketing Research on Electronic Products
Survey on Electronic Products

Consumption of Undergraduate

----------International Market Research

Survey on Electronic Products 1
Consumption of Undergraduate 1 Abstract 3 1.Introduction 3 2. Literature Review 4 3. Research question 6 4. Methodology 6 5. Results: 7 6. Discussion 14 7. Research significance 16 7.1 Developing trend forecast 16 7.2 Purpose analysis 17 8. Conclusion and recommendations 17 8.1 Conclusion of the research 17 8.2 Limitations 18 8.3 Recommendations 19 Appendix : 19 1.Reference: 19 2.Survey on Electronic Products Consumption of Undergraduate 20

Abstract

As we know, with the development of electronic products People pay more attention to them especially the college students. They gradually become the main force of consumers of the electronic products industry. According to that ,this report focuses on the electronic products consumption of college student. In order to find out the impact factors of electronic products consumption and forecast the trend of market in future we use survey methodology, which includes questionnaire, Internet research, data process and analysis to study it.

1.Introduction

With the refinement of the rapid development of higher education and the consumer electronics market, college students have become a special electronic consumer groups.MP3/MP4 and electronic dictionaries, computers and mobile phones have become the college students must electronics products.The same time, the college students for the pursuit of electronic products becoming more and more personalized. Understanding of the the undergraduate electronic products consumption situation can not only learn more about the new trend of the consumer electronics market in contemporary college students, and also can learn about the concept of consumer electronic products in the current college students.

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