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Internationalizarea Firmei

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Internationalizarea Firmei
Proiect Managementul Afacerilor Internaționale

Internaționalizarea firmei

Realizatori:

Marcu Adrian
Isăila Daniela
Berladean Victoria
Croitoru Daniela

I. Firma

Compania Apis Prod(în prezent Apidava) s-a înființat în anul 1992, pornind ca o mică afacere de familie, cu doar 2 angajaţi şi cu cei 50 de stupi ai profesorului de fizică Victor Mateş. La început toată producţia de miere era extrasă, ambalată şi etichetată manual de membrii familiei, fiind livrată direct cu maşina proprie, de către Dl. Mateş la primele magazine private din Bucureşti şi din alte câteva oraşe mari din ţară. Firma s-a dezvoltat odată cu apariţia marilor lanţuri de magazine aliniându-se treptat cerinţelor de producţie şi calitate impuse de normele Uniunii Europene. Încă din anul 2001 firma a început să facă exporturi, în prezent 60% din cifra de afaceri este dată de valoarea exporturilor. Începând cu luna Ianuarie 2005, firma s-a transformat într-o societate mixtă româno-olandeză, cu participarea unor parteneri olandezi: Honey International B.V. şi Trichilia. În septembrie 2007 firma s.c. APIS PROD s.r.l. şi-a schimbat denumirea în s.c. Apidava s.r.l. din dorinţa de a evidenţia tradiţia românească în domeniul mierii, tradiţie descoperită de profesorul de fizică Victor Mateş, în pasiunea lui pentru albine şi stupărit, în urma cu 25 de ani. Apidava poate fi considerată azi, fortăreaţa mierii, locul unde produce de 18 ani, doar miere de calitate superioară, un produs 100% pur, obţinut doar pe cale naturală, din flora deosebită a Podişului Transilvaniei, şi cu o calitate garantată. Denumirea de ”Apidava” provine de la cuvântul dacic ”dava” , care însemnă aşezare, locuinţă fortificată, şi cuvântul ”api” care provine de la latinescul apis = albină. Rădăcinile dacice şi latine ale poporului român, au făcut ca numele ales să reprezinte zona, şi atestă tradiţia firmei în apicultură, în obţinerea şi selectarea mierii naturale de albine,

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