Internet Marketing M2
Task 8
Internet marketing involves many challenges, according to surveys operated by allbusinesses.com, which showed that the three biggest problems with marketing a business online are:
Converting leads into sales
In order to convert leads into sales (potential customers into sales); online businesses such as Next need to be able to attract potential customers which means that alongside their own website, Next need to be active on social media sites such as Facebook and Twitter so that the business is able to target the very popular social media sites. Facebook and Twitter accounts for Next would allow them access to a strong number of potential customers, but the social media is also a great place to be noticed. Also, in order for Next to attract their target market they will need to conduct in-depth research into their target market in order to see what their likes and dislikes are, so Next should include an area within their website where people are able to give feedback and provide suggestions on Next products which allows Next to see statistically what customers like or dislike. Next also aim to offer its customers new products and services to provide good customer convenience. Next also offer around 1,500 new lines weekly and offer around 35,000 branded wear to attract customers
Managing an online marketing system
For Next to be able to manage their online business, they will need to provide certain roles to specifically qualified people who are able to manage the online sector of the business. For this role the person will need to compare their site against their competitors site(s) and then make their website original and eye-catching in an appealing way, which could cause a cascade of customers choosing to use your website instead of your competitors, but to do this fully; the person would need to product better online adverts, provide easy access to the website, provide an easy interface, provide promotions etc. Next will also have an employee who
Internet marketing involves many challenges, according to surveys operated by allbusinesses.com, which showed that the three biggest problems with marketing a business online are:
Converting leads into sales
In order to convert leads into sales (potential customers into sales); online businesses such as Next need to be able to attract potential customers which means that alongside their own website, Next need to be active on social media sites such as Facebook and Twitter so that the business is able to target the very popular social media sites. Facebook and Twitter accounts for Next would allow them access to a strong number of potential customers, but the social media is also a great place to be noticed. Also, in order for Next to attract their target market they will need to conduct in-depth research into their target market in order to see what their likes and dislikes are, so Next should include an area within their website where people are able to give feedback and provide suggestions on Next products which allows Next to see statistically what customers like or dislike. Next also aim to offer its customers new products and services to provide good customer convenience. Next also offer around 1,500 new lines weekly and offer around 35,000 branded wear to attract customers
Managing an online marketing system
For Next to be able to manage their online business, they will need to provide certain roles to specifically qualified people who are able to manage the online sector of the business. For this role the person will need to compare their site against their competitors site(s) and then make their website original and eye-catching in an appealing way, which could cause a cascade of customers choosing to use your website instead of your competitors, but to do this fully; the person would need to product better online adverts, provide easy access to the website, provide an easy interface, provide promotions etc. Next will also have an employee who