How does defensive communication enter into this case? Defensive communication can be defined as communication that can be aggressive, attacking, and angry, or passive and withdrawing. Defensive communication enters into this case through John Mackey, CEO of Whole Foods Market. He continuously displays communication that is aggressive, attacking, and angry. One incident defensive communication took place at a retailing conference in Manhattan in 2001, John Mackey shouted “I’m going to destroy you,” to Perry Odak, CEO of Wild Oats. John Mackey posted numerous comments that criticized Wild Oats Markets such as “no company would want to buy Wild Oats Markets Inc.”, “OATS locations are too small and management doesn’t know what they are doing”, and “Oats has no value and no future.” For nearly eight years Mackey posted online comments under the name Rahodeb, in the online stock forums of Yahoo Finance. How is the
How does defensive communication enter into this case? Defensive communication can be defined as communication that can be aggressive, attacking, and angry, or passive and withdrawing. Defensive communication enters into this case through John Mackey, CEO of Whole Foods Market. He continuously displays communication that is aggressive, attacking, and angry. One incident defensive communication took place at a retailing conference in Manhattan in 2001, John Mackey shouted “I’m going to destroy you,” to Perry Odak, CEO of Wild Oats. John Mackey posted numerous comments that criticized Wild Oats Markets such as “no company would want to buy Wild Oats Markets Inc.”, “OATS locations are too small and management doesn’t know what they are doing”, and “Oats has no value and no future.” For nearly eight years Mackey posted online comments under the name Rahodeb, in the online stock forums of Yahoo Finance. How is the