Introducing The Original Cheez-It Snack Crackers To French Case Study

Introducing the Original Cheez-It Snack Crackers to France
Introduction: The behavior of the French man towards cheese is why we should bring Cheez-Its to their country.
The French are cheese lovers.
France consumes the most cheese in the world.
25.9 kilograms of cheese was eaten by the average citizen (Bartlett, 2015).
This was the highest approximate in the year 2013.
The French have a consistent view on cheese, especially the older community who have the most stable views.
Bringing our product to France may become a small investment for a possibly large outcome.
Conclusions: Expanding to France would be profitable for Kellogg’s because there is a potential feasible market.
An abundant amount of individuals in France have an occupied
It would costs around 3.78 euros.
Cheese is consumed almost daily.
In the French meal, cheese is an essential part of it. Cheese is eaten always after the main entree and prior to the dessert (Diggs, 2014).
The country has a broad variety of cheeses. There are over 500 different kinds and distinct areas in France have their own specialities (Diggs, 2014).
Major Points:
The culture of France has a special place for culinary art.
Cheese is life.
There is a valuable connection between national identity and culinary art (Roberts & Micken, 1996).
Cheese is often portrayed as a symbol (Roberts & Micken, 1996).
This view is consistent among the French society.
Cheese is considered as a perfect pairing to other foods and beverages, especially wine which is also often identified to the French culture (Diggs, 2014).
Although the French are particular with their cheese, they are often willing to experiment other foods.
First of all, the French are prideful of their cheese and believe that they have the best in the world.
They often see cheddar as a rubbery orange material Americans put in a cheese burger (Thomas, 2016).
This is referred to the Kraft packaged cheese
Tourists often look for easy, convenient, fast, on-the-go snacks.
Our cheez-its could potentially be perfect for their consumption.
Recommendations:
In order to bring awareness and market to the French population, the best way for us to start is to create social media accounts that focus on the French demographic.
For instance, we can have a Facebook for promotion.
It will tailor to the French needs.
To start selling our product, the more risk averse strategy is to sell Cheez-Its online.
Once our product is successful in France, we can locate ourselves in common grocery stores there.
In addition, once we are more known in France, we can begin doing online surveys or polls to create Cheez-it flavors that the French culture would enjoy.
We can also do other promotions and discounts.
Summary:
France is a feasible market.
Cheez-it snacks would be a suitable product for the French community because it combines cultural ties with convenience.
Cheese is greatly consumed in France.
Building a relationship to our potential consumers is key.
A recommended future strategy would be to make polls for potential future flavors.
Promotions and discounts would be another enticing