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Introduction to Renault

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Introduction to Renault
Introduction to Renault

Renault is an international automaker founded in 1898 and is a France based company. The company acts as a parent company for its subsidiaries that are located through out the world. The two main areas of Renaults business activities are the automobile division and the sales financing division. The automobile division handles the manufacturing and the marketing and the sales activities are controlled by the sales financing division. The manufacturing division comprises of the Renault , Samsung (South Korea ) and Dacia (Romania ) brands and is engaged in the design , development and marketing of passenger cars and light motor vehicles .

Renault is the parent company to three brands which are Renault Samsung Motors , Dacia and Renault and Renault is present in 118 countries . the group sales worldwide for the year 2011 was 2,7 million vehicles. The five biggest markets for Renault are France , Brazil , Germany , Russia and Turkey. Revenues for the year 2011 was 42,628 million euros ( car sales and financing ). It has been a leading brand for more than ten years in the LCV segment in Europe.

Introduction to Nissan

Nissan Motor Co LTD was established in the Yokohama City ( JAPAN ) in 1933 on 26th December. It currently manufactures vehicles in 20 countries across the world including Japan. It is a pioneer in manufacturing automobiles and the main business of Nissan is manufacturing of automobiles , automotive products and marine equipment. The main markets for Nissan are Japan , United States and Europe.

In the 1990s Nissan faced financial distress as there was recession in Japan and today it has grown and has comeback in the market as a big player and the revenue of Nissan for the year ended 2012 March was 113.614million USD and the worldwide sales 435,578 units which was an increase by 19 percent from the previous year ( 2012 March ) .

International Strategic Alliance

Co-operation between two or more companies

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