IPhone
MARKETING MIX FOR THE IPHONE
Cynthia Anderson
AIU Online
ABSTRACT
The IPhone is an amazing gadget made by Apple. When you get an IPhone you will not want to use any other phone. It is a phone, computer, and MP3 player all wrapped up in one little small package. Steve Jobs believed that cell phones were going become important devices for portable information. The original IPhone came out in January 9, 2007. Steve Jobs presented one of the most incredible presentations of his life, “a life filled with incredible keynotes” and in the history of consumer electronics. It was hard to believe that this extraordinarily device could be used as a full featured phone and a media player. When Apple raised the bar they not only created the IPhone, they also created the IPod and the IPad. The list goes on and on. What it boils down to is that no other phone company can beat Apple. The down side of that is that the IPhone wasn’t universally adored. But that didn’t matter because Apple wasn’t making a phone that was smart they had made a PC that could make calls. By June of 2008, the original IPhone was discontinued. But by then the sale of the IPhone had reached over 6 million units. INTRODUCTION These days everyone is looking for the newest gadget when it comes to cell phones. Apple really has a lot to offer when it comes to cell phones. And ever if your are not looking for a cell phone your could get the IPod or the IPad. The list goes on and on. Apple is considered one of the number one cell phone companies. Pricing is one of the elements in the marketing mix. Pricing is important strategy because of its relationship with the product positioning. Apple’s products have always been designed to be ahead of other companies. Apple CEO Tim Cook told Bloomberg Business Week “we never had an objective to sell a low cost phone. The primary objective was to sell a great phone and provide a great experience. Apple used Steve Jobs 4 pillar
Cynthia Anderson
AIU Online
ABSTRACT
The IPhone is an amazing gadget made by Apple. When you get an IPhone you will not want to use any other phone. It is a phone, computer, and MP3 player all wrapped up in one little small package. Steve Jobs believed that cell phones were going become important devices for portable information. The original IPhone came out in January 9, 2007. Steve Jobs presented one of the most incredible presentations of his life, “a life filled with incredible keynotes” and in the history of consumer electronics. It was hard to believe that this extraordinarily device could be used as a full featured phone and a media player. When Apple raised the bar they not only created the IPhone, they also created the IPod and the IPad. The list goes on and on. What it boils down to is that no other phone company can beat Apple. The down side of that is that the IPhone wasn’t universally adored. But that didn’t matter because Apple wasn’t making a phone that was smart they had made a PC that could make calls. By June of 2008, the original IPhone was discontinued. But by then the sale of the IPhone had reached over 6 million units. INTRODUCTION These days everyone is looking for the newest gadget when it comes to cell phones. Apple really has a lot to offer when it comes to cell phones. And ever if your are not looking for a cell phone your could get the IPod or the IPad. The list goes on and on. Apple is considered one of the number one cell phone companies. Pricing is one of the elements in the marketing mix. Pricing is important strategy because of its relationship with the product positioning. Apple’s products have always been designed to be ahead of other companies. Apple CEO Tim Cook told Bloomberg Business Week “we never had an objective to sell a low cost phone. The primary objective was to sell a great phone and provide a great experience. Apple used Steve Jobs 4 pillar
References: Internet Source: Learnmarket.net Internet Source: TechCrunch.com Wikipedia: November 2013 Internet Source: Ritchie, Rene Editor-in-Chief iMore, History of Apple. Block, Ryan (Engadget)