Ipic Theatre: A Semiotic Analysis

The design objects contributes to the idea that iPic Theater associates itself with luxury and elegance. Using Barthes's semiotics, one can see that certain objects in the theater contains a “connotation or second order signifying system” (“Lecture”). Before entering the theater, one would have to walk in a carpet with red rails. This red rails are commonly used when important people are walking in an event, signifying high class status. Additionally, in the lobby of the theater are small chandelier lights and scented candles, which are items associated with wealthy lifestyle. Before entering the theater room, there is a restaurant called Tanzy Express that displays bottles of wines. Displaying bottle of wines signifies power and elegance