Jesus is a Brand of Jeans Absrtact
Jordan Potts
ENG 102
Prof. Gary Crump
5 Feb 2015
3010 Church St.
Oakland, KY 42159
(270) 202-3940
Abstract of “Jesus is a Brand of Jeans” In Jean Kilbourne’s article “Jesus is a Brand of Jeans”, she says despite what we think, advertising affects us all. We are surrounded by thousands of messages every day. These messages are linked to our deepest emotions, which is a major key component when trying to sell us something. Kilbourne states the problem with advertising isn’t that it creates unrealistic needs, but that it exploits our real and human desires. She expresses that sex sells. Which is true, and rising. Not only do advertisements create artificial needs, they exploit our sexual desires as humans too. This hidden propaganda is posing a danger for today’s youth, especially girls. The author explains that girl’s self esteem is in danger because they will constantly see their bodies as objects rather than who they really are and young men want to be seen as more masculine. Today’s young people cannot escape the world of media and advertising. She even explains that it has become a religion of our society. Advertisements push us to feel passion for objects rather than people or relationships. They present objects with as much importance as another person. Kilbourne explains that advertising creates a hidden craving for satisfaction and happiness. We all like to think we can tune out the propaganda. We don’t realize how big of an interruption all of this is to our lives and our real underlying needs as human beings.
ENG 102
Prof. Gary Crump
5 Feb 2015
3010 Church St.
Oakland, KY 42159
(270) 202-3940
Abstract of “Jesus is a Brand of Jeans” In Jean Kilbourne’s article “Jesus is a Brand of Jeans”, she says despite what we think, advertising affects us all. We are surrounded by thousands of messages every day. These messages are linked to our deepest emotions, which is a major key component when trying to sell us something. Kilbourne states the problem with advertising isn’t that it creates unrealistic needs, but that it exploits our real and human desires. She expresses that sex sells. Which is true, and rising. Not only do advertisements create artificial needs, they exploit our sexual desires as humans too. This hidden propaganda is posing a danger for today’s youth, especially girls. The author explains that girl’s self esteem is in danger because they will constantly see their bodies as objects rather than who they really are and young men want to be seen as more masculine. Today’s young people cannot escape the world of media and advertising. She even explains that it has become a religion of our society. Advertisements push us to feel passion for objects rather than people or relationships. They present objects with as much importance as another person. Kilbourne explains that advertising creates a hidden craving for satisfaction and happiness. We all like to think we can tune out the propaganda. We don’t realize how big of an interruption all of this is to our lives and our real underlying needs as human beings.