Jetblue Bmgt 364
The Mission and Vision: Southwest and Jet Blue Airlines
BGMT 364
Alexandria Walker
01/19/2013
University of Maryland University College
Professor Brockunier
Abstract
This paper outlines the formation of a vision statement, the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers and give direction to make service related decisions. This paper will concentrate on the differences and similarities of Southwest and Jet Blue airliners mission statements, the quality of each mission statements based on concepts form the textbook, clearly defining whether the mission statement clearly defines organization and drives strategic decision, provide recommendations for improving the quality of the current mission statement and to discuss the vision for each airline.
The Mission and Vision: Southwest and Jet Blue Airlines
Mission Statement Similarities and Differences: In my analysis of the similarities between Jet Blue and Southwest airlines, I observed that both companies are committed to delivering the highest quality of customer service. Jet Blue and Southwest airlines have expressed to continually meet the expectations of their valued customers. In addition to quality customer service both airlines have addressed their pledge to provide safe, affordable, reliable and courteous air transportation. Finally, these two airlines parallel one another to their patrons with the basic understanding of how they operate and to have confidence with the airline and the employees. The difference between Jet Blue and Southwest airlines is in lieu of a mission
BGMT 364
Alexandria Walker
01/19/2013
University of Maryland University College
Professor Brockunier
Abstract
This paper outlines the formation of a vision statement, the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers and give direction to make service related decisions. This paper will concentrate on the differences and similarities of Southwest and Jet Blue airliners mission statements, the quality of each mission statements based on concepts form the textbook, clearly defining whether the mission statement clearly defines organization and drives strategic decision, provide recommendations for improving the quality of the current mission statement and to discuss the vision for each airline.
The Mission and Vision: Southwest and Jet Blue Airlines
Mission Statement Similarities and Differences: In my analysis of the similarities between Jet Blue and Southwest airlines, I observed that both companies are committed to delivering the highest quality of customer service. Jet Blue and Southwest airlines have expressed to continually meet the expectations of their valued customers. In addition to quality customer service both airlines have addressed their pledge to provide safe, affordable, reliable and courteous air transportation. Finally, these two airlines parallel one another to their patrons with the basic understanding of how they operate and to have confidence with the airline and the employees. The difference between Jet Blue and Southwest airlines is in lieu of a mission
References: Srinivasan, Mukund. "Southwest Airlines Operations - A Strategic Perspective." Ezinarticles., 11 Dec. 2005. Web. "Southwest Airlines | Book Flights, Airline Tickets, Airfare." Southwest Airlines | Book Flights, Airline Tickets, Airfare.Web. "JetBlue." JetBlue. Web. Deal-Zimmerman, Michelle. "Jetblue Offering 24-hour Airfare Sale." Articles about. 3 Apr. 2012. Web. Wasserman, Todd. "How JetBlue 's Social Media Strategy Took Flight." Mashable. 1 June 2011. Web.