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Str 581 American Airlines Research Proposal

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Str 581 American Airlines Research Proposal
American Airlines Research Proposal
STR/581
June 30, 2014
Professor James Ziegler

American Airlines Research Proposal

With preparation for the strategic plan, research will be performed on American Airlines in regards to their overall organizational structure, the company’s vision, mission and values. The importance of a company’s “vision statement is sometimes developed to express the aspirations of the executive leadership; vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce, 2013, p. 34). American Airlines is a company that has been in business for 87 years, research will be conducted to get a complete insight to the …show more content…
Further research into the full extent of their commitment will be further reviewed with an analysis of their environment report from 2012, and further researched analysis on what methods were used to ensure environmental awareness with American Airlines. The environmental analysis will consist of two internal and external components, which are necessary in order to have a complete comprehensive strategic plan in regards to American Airlines internal analysis of the corporation’s ability to identify their strengths and weaknesses. American Airlines information will be gathered by their website along with SEC website to gain more research on the structural organizational information their filing. External analysis will look at how competitive the company is within their current market, also by looking at how the company is viewed from the US department of Transportation; along with the use of innovation strategy that they have implemented that sets them apart from other
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