Joel Osteen Message Delivery Summary

Rev. Joel Osteen delivered his message to the congregation of Lakewood Church in Texas and a national televised audience. He opens his message by including the audience which set the tone. He also includes a humorous antedote to hope the audience. Then in went directly into the topic. He immediately challenged and encouraged the audience to live with confidence. Realizing their own potential instead of focusing on other. He provided receiver with examples of courage and self-esteem. He reflected on how you appear can affect your confidence and how others view you. For example, if an individual has a low voice or slumped postured can be considered as weak. Osteen’s message was powerful and encouraging. He even using less than flattering personal stories that made him
Rev. Joel Osteen method of message delivery is quite unique. He starts each sermon with a joke or a humorous observation to connect with the audience. After capturing the audience attention. Osteen introduces a down-to earth theme to maintain the audience attention. Receivers are drawn in by his approach, not to mention that Osteen’s use is very simple, upbeat language and that is easy to follow. This set the stage for his argument. He delivers his message in a climax order. Providing the receivers with the basic concept of his argument and he use vivid example to illustrate his position. He develops this argument by appealing to the values of the receivers. Using cause and effect to demonstrate the validity of his argument. His order of argument does support the regency effect although the receiver will only hear one message with limited opposing messages being presented. However, his content was interesting and non-controversial, and the message is consistence. Which increases the communicator creditability and allows the receivers to be influenced by the