Johanna Varner's Misconceptions

In an era of declining funding resources, most science remained publicly funded and therefore , demands the public support. But scant infrastructure currently exists for scientists to receive formal training in public communication. In this paper, Johanna Varner , described misconceptions associated with science communication with public and described an evidence-based concrete model for scientific outreach. Outreach is usually perceived as top down persuasion campaign and unidirectional flow of information that is creating boundaries between scientists and public. Furthermore scientists perceive a knowledge gap and consider public as homogenous and not interested in science. As a result of this Americans are now getting information through