Johnny Cupcakes, a Multi-Million Dollar Clothing Brand
Johnny Cupcakes
Chelsea LaRese
Johnny Cupcakes is a multi-million dollar clothing brand. The brand was founded in 2001 by Johnny Earle. One of Johnny 's acquired nicknames was Johnny cupcakes. He "thought it would be funny to make a couple random shirts that said 'Johnny Cupcakes ' on them for the fun of it" (Earle, 2012). After massive interest in these shirts, he decided to continue to make more and change up the designs. In 2001, Johnny stated, "the band I was in, On Broken Wings, finally got signed to a record label and we began to tour full time" (Earle, 2012). This opened up Johnny and his t-shirts to a larger crowd of customers in different parts of the country. This boosted the brand 's popularity and Johnny decided to quit the band and focus all of his time, effort, and attention on his t-shirts. Johnny ended up going to trade shows in Las Vegas and eventually "ended up getting carried by shops in Japan, Europe, and Canada in addition to a few other US locations" (Earle, 2012). Johnny had a turning point moment at that very same trade show later on that year. He realized people didn 't like having the same things as others and that they enjoyed uniqueness. At this point Johnny made the decision to pull all his shirts from retail stores. Earle 2012 stated that he "decided to make all of his t-shirts limited edition and exclusive, only selling them through his website" and later on in his own retail stores. As the Johnny Cupcakes brand grew, Johnny opened up stores in Hull, MA; Boston, MA; Las Angeles, CA; and London, England. Johnny states that "Above all, I 'll continue to focus on enhancing my customers ' experiences through my stores, events, website, designs, and packaging. I will never ever sell my brand to investors for all the money in the world. I think you 'll find that things will only get more interesting from here..." (Earle, 2012).
The Johnny Cupcakes brand to some can be described as streetwear. Hundreds, 2011 defines
Chelsea LaRese
Johnny Cupcakes is a multi-million dollar clothing brand. The brand was founded in 2001 by Johnny Earle. One of Johnny 's acquired nicknames was Johnny cupcakes. He "thought it would be funny to make a couple random shirts that said 'Johnny Cupcakes ' on them for the fun of it" (Earle, 2012). After massive interest in these shirts, he decided to continue to make more and change up the designs. In 2001, Johnny stated, "the band I was in, On Broken Wings, finally got signed to a record label and we began to tour full time" (Earle, 2012). This opened up Johnny and his t-shirts to a larger crowd of customers in different parts of the country. This boosted the brand 's popularity and Johnny decided to quit the band and focus all of his time, effort, and attention on his t-shirts. Johnny ended up going to trade shows in Las Vegas and eventually "ended up getting carried by shops in Japan, Europe, and Canada in addition to a few other US locations" (Earle, 2012). Johnny had a turning point moment at that very same trade show later on that year. He realized people didn 't like having the same things as others and that they enjoyed uniqueness. At this point Johnny made the decision to pull all his shirts from retail stores. Earle 2012 stated that he "decided to make all of his t-shirts limited edition and exclusive, only selling them through his website" and later on in his own retail stores. As the Johnny Cupcakes brand grew, Johnny opened up stores in Hull, MA; Boston, MA; Las Angeles, CA; and London, England. Johnny states that "Above all, I 'll continue to focus on enhancing my customers ' experiences through my stores, events, website, designs, and packaging. I will never ever sell my brand to investors for all the money in the world. I think you 'll find that things will only get more interesting from here..." (Earle, 2012).
The Johnny Cupcakes brand to some can be described as streetwear. Hundreds, 2011 defines
References: Earle, J. (2012). Story. Retrieved from: http://www.johnnycupcakes.com Hundreds, B (2011). The 50 Greatest Streetwear Brands. Retrieved from: http://http://www.complex.com/style/2011/06/the-50-greatest-streetwear-brands Spaeder, K. (2007). By Popular Demand. Retrieved From: http://www.entrepreneur.com/article/177912