In order to boost sales of the products line that has incurred losses JPL need to do more research about their target customer and product repositioning strategy by reviewing the current positioning of the product and its marketing mix and seeking a new position for it that seems more appropriate. For existing customers, repositioning is sought through promotion of more varied uses of the product and if JPL wants to reach new users, this strategy requires that the product be presented with a different twist to the people who have not been favourably inclined toward it. In doing so, care should be taken to see that, in the process of enticing new customers, current ones are not alienated.
The threat that JPL faced is where their competitor which is Nestle and Unilever has the same target consumers and products with them. So in order to