Published on 07th May 2014
Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
Germanys Savory Snacks market is one of the fastest-growing Savory Snacks markets in Europe
Older Consumers as a demographic have the highest number of Savory Snacks occasions per year
Consumption of Savory Snacks among German consumers was driven by pursuit of pleasure and indulgence
Convenient for on-the-go consumption, Savory Snacks that accompany consumers breaks during busy days will continue driving the German Savory Snacks market
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
Market value and volumes over 2008-2018 for Germany and nine other countries to