Preview

Kadi Pak Business Analysis

Good Essays
Open Document
Open Document
783 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kadi Pak Business Analysis
Executive summary
Kadi Pak is an organisation that provides financial services to the public. The financial services that Kadi Pak currently provides are savings accounts, home loans and superannuation. It was founded in 2014 by Edmund Tan. Kadi Pak works in the best interest of the customer meaning we won’t direct you to products because of incentives or commission. Kadi Pak is registered with ASIC.
Ethical and/or legal obligations: Kadi Pak’s ethical and legal obligations are maintaining a safe and healthy work environment, using business resources wisely, not taking bribes from our customers, paying our employees the right wage and providing good customer service

We do not intend to scam or rip off our customers

Product
…show more content…
There are many types of savings account such as transactional account, term deposit, money market accounts and much more. Savings account funds are considered one of the most liquid investments. These accounts require a minimum balance to open.
Here at Kadi Pak, we know that young adults like to go shopping and spend a lot of money on many different types of goods and services. So we have decided to create a Savings Account with a massive interest rate of 3.5%.
Product’s target market: This product is targeted at adults aged 18 – 30 who are saving up for a big and small purchases such as a house, clothing, car, entertainment or holiday. This product may also be targeted at adults aged 18 – 30 who need a secure place to store their money.
How does the product meet the needs of the target customers? This product meets the need of the targeted customers because it allows them to reach their savings goal faster and purchase the items they have been saving up for sooner. This high interest savings account is also a good place to store emergency money in case unexpected events occur such as medical bills or funeral
…show more content…
There are many different types of super funds such as retail funds, industry funds, corporate funds, self-managed funds and many more. As of the 1st of July 2014, employers are required to pay 9.5% of an employee's salaries and wages into the employee’s super fund. Employees must be under the age of 70, earn over $450 per month and work full time, part time or casual to be eligible to receive superannuation contributions. You cannot withdraw money from your super until you turn 55 years old.
Product’s target market: This product is targeted at adults aged 18 – 30 who are earning more than $450 per month and are working full time, part time or casual.
How does the product meet the needs of the targeted customers? This product meets the needs of the targeted customers because it allows them to setup a super fund. This super fund will keep them financially secure when they can no longer work and must retire. The money you have in your super is invested by your super fund so it will grow over time. By the time you retire, you will have lots of money in your super fund to enjoy a happy and comfortable

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers…

    • 1177 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Selling Proposition (The “promise”) A succinct statement that describes the value that SuperSaver Card offers that sets them apart from the competition?…

    • 1677 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    The demographical aspect of our current target market ranges from the youth who are under adult…

    • 3148 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Unit 3 P5

    • 1440 Words
    • 6 Pages

    Unit 3: P5 - Explain how and why groups of customers are targeted for selected products.…

    • 1440 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Investment and Money

    • 877 Words
    • 4 Pages

    Is an account where a saving note is issued by a bank to a depositor who places funds in savings for a set period.…

    • 877 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Target aims for high-end buyers, in part because the middle class is shrinking. In general they reach moderate to better income families with active lifestyles and a multitude of hobbies. A Target customer’s median age is 40, and median household income is $64,000. Eighty percent of Target customers are female and thirty-three percent have children at home. 50% of consumers are employed in professional or managerial positions. Around fifty-seven percent of Target customers have completed college. Generally Target’s consumers are interested in buying higher end, quality products. Their primary market is females ages 35-45, therefore this demographic should be the focus of their marketing efforts. Secondary customers could be the spouses of these females who use the products their wives shop for but are not the primary customers making the purchasing decisions. Tertiary consumers could be children in families, using the product but not yet making direct purchasing decisions. These children may become primary consumers later in life, if they associate the brand with positive experiences. Target offers a customer loyalty program which helps generate and keep customers. This program helps identify customer purchasing trends which enables marketers to create effective, targeted promotions, decreasing advertising…

    • 1781 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Birchbox Profile Summary

    • 1189 Words
    • 5 Pages

    It’s targeted to those who “enjoy using the best products” but who “don’t want to have to work too hard to find them” and promises to “sort through the clutter to send you what works.”…

    • 1189 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Case Analysis: Quickmedx

    • 625 Words
    • 3 Pages

    3. Early sales indicate the concept appeals to the targeted market segment (busy middle- and upper-income families), and produces even stronger financial results in lower-economic demographic regions, where many blue-collar workers did not have insurance coverage and simply want an inexpensive alternative for basic illnesses.…

    • 625 Words
    • 3 Pages
    Good Essays
  • Good Essays

    “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online” This shows how the company works in regard of its customers and always tries to grow in their interest, its customer-friendly policy.…

    • 815 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Snap Deal Analysis

    • 2573 Words
    • 11 Pages

    "Our target audience is between 18 and 35 years who loved to spend on the nice to have things like a good restaurant dinner, a soothing spa, or a pair of luxury sunglasses. The distributors who are not able to sell directly sell at rock bottom prices through our medium"…

    • 2573 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    -Cultural value: They want their slipper to be originally made, and staying very long at one place.…

    • 811 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Unilever

    • 322 Words
    • 5 Pages

    Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY  Segmentation  Targeting  Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods.…

    • 322 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Our market can be split using demographic factors that include Age and density. Regarding the different age brackets, Fawry works on approaching different billers that will meet the interest of the different age brackets. For example, to meet the demands of younger generation (16-21), we targeted online and e-commerce billers availing our services for such billers. Fawry also launched a “MasterCard Online Voucher” for those customers without credit cards or worried of using their credit cards online.…

    • 877 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Parle G

    • 638 Words
    • 3 Pages

    | 1. Hide & Seek 2. Parle G3. Milk Shakti 4. Marie5. Monaco 6. KrackJack7. Wafers 8. Monaco Smart Chips9. Full toss 10.Melody11.Mango Bite 12. Poppins…

    • 638 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Mister

    • 1218 Words
    • 5 Pages

    The purpose of product is to ensure that the product characteristics match the benefits sought by…

    • 1218 Words
    • 5 Pages
    Better Essays