Kay Kraft Bd
1: Introduction
Background of the study:
We all know more or less about fashion houses. But to attain clear and practical idea about fashion houses our “Business Communication” course instructor recommended us to visit, acquire knowledge and prepare a term paper on a leading fashion house named “Kay Kraft”.
Objective of the study:
We learnt many things during preparing this report. We learnt some basic strategy to run a fashion house, how to retain customer, how to survive in a competitive market, how to serve the customer and how to move forward with it in future. Our these knowledge and experience will help us in future to prepare more reports about an organization and will help to understand management system of any fashion house as well.
Data Collection Method: To collect the data or information about “Kayfraft” we visited there, which is located at “Deshi Dosh”, Bashundharacity, Panthopoth, Dhaka. We talked to the branch manager, cashier and employees as well as with the customer who were present that time in the fashion house. We collect the information’s through asking them questions and from the observed field directly that is from primary source. We took the help of a book named “Principles of Marketing” by Phillip Cotler & “Kaykaraft” website as secondary sources. Limitations: We didn’t face many problems as all of our group members where interested to it & active. But the only limitation we faced while we asked them about their financial situation that is their net and gross profit. The branch manager was not eager to disclose all the financial data. We tried to contact with the owner directly but it was not possible just because of they were in Canada.
2: Report findings, analysis, Discussion 2.1: Theoretical foundations: 1. Marketing Mix
Background of the study:
We all know more or less about fashion houses. But to attain clear and practical idea about fashion houses our “Business Communication” course instructor recommended us to visit, acquire knowledge and prepare a term paper on a leading fashion house named “Kay Kraft”.
Objective of the study:
We learnt many things during preparing this report. We learnt some basic strategy to run a fashion house, how to retain customer, how to survive in a competitive market, how to serve the customer and how to move forward with it in future. Our these knowledge and experience will help us in future to prepare more reports about an organization and will help to understand management system of any fashion house as well.
Data Collection Method: To collect the data or information about “Kayfraft” we visited there, which is located at “Deshi Dosh”, Bashundharacity, Panthopoth, Dhaka. We talked to the branch manager, cashier and employees as well as with the customer who were present that time in the fashion house. We collect the information’s through asking them questions and from the observed field directly that is from primary source. We took the help of a book named “Principles of Marketing” by Phillip Cotler & “Kaykaraft” website as secondary sources. Limitations: We didn’t face many problems as all of our group members where interested to it & active. But the only limitation we faced while we asked them about their financial situation that is their net and gross profit. The branch manager was not eager to disclose all the financial data. We tried to contact with the owner directly but it was not possible just because of they were in Canada.
2: Report findings, analysis, Discussion 2.1: Theoretical foundations: 1. Marketing Mix
Bibliography: 1. Web site: www.kaykraft.com 2. Direct Customers 3. Branch manager & sales executives of Kay Kraft, Deshidosh, Bashundhara Branch. 4. Prothom Alo, Noksha 16th August.