kerafed
CHAPTER-I
INTRODUCTION
This project is concerned with the study of the market potential of coconut oil. This project work is carried out in KERAFED, a public sector company engaged in the production of coconut oil
Market potential of coconut oil means the maximum possible sales of coconut oil in the market. The study is an attempt to analyze the market potential of coconut oil. This study helps to know about the existing market demand of coconut oil. The study is done to known the various brands of coconuts oil used by the respondents. This is used to analyze the market potential of coconut oil. This may help in the marketing and production of good quality coconut oil of KERAFED LTD. This particular company is selected for the study because it is a growing company.
1.1 STATEMENT OF THE PROBLEM Indian coconut oil industry is witnessing a sea change over the last few years. After the opening up of Indian coconut oil industry, the competition the market is on high ends. The single most consequence was the
emergence of private sector companies. At this backdrop, it becomes relevant to study the market potential of KERA oil products in the Kerala market.
.1.2 OBJECTIVES OF THE STUDY
Primary objective The primary objective is found out market potential of various coconut oil brands and feedback on the product.
Secondary objective
1. To ascertain the brand preference of coconut oil
2. To collect opinion from various respondents about the quality of coconut oil manufactured by KERAFED
3. To collect opinion about the pricing of coconut oil.
4. To examine the factors influencing consumer choice
1.3. SCOPE OF THE STUDY
This study helps to ascertain the present market position of the company and help the company in its efforts of creating demand of the product. This study helps to collect information about the preference of respondents and factors which makes them to choose the brand, and the Company can concentrate more on
INTRODUCTION
This project is concerned with the study of the market potential of coconut oil. This project work is carried out in KERAFED, a public sector company engaged in the production of coconut oil
Market potential of coconut oil means the maximum possible sales of coconut oil in the market. The study is an attempt to analyze the market potential of coconut oil. This study helps to know about the existing market demand of coconut oil. The study is done to known the various brands of coconuts oil used by the respondents. This is used to analyze the market potential of coconut oil. This may help in the marketing and production of good quality coconut oil of KERAFED LTD. This particular company is selected for the study because it is a growing company.
1.1 STATEMENT OF THE PROBLEM Indian coconut oil industry is witnessing a sea change over the last few years. After the opening up of Indian coconut oil industry, the competition the market is on high ends. The single most consequence was the
emergence of private sector companies. At this backdrop, it becomes relevant to study the market potential of KERA oil products in the Kerala market.
.1.2 OBJECTIVES OF THE STUDY
Primary objective The primary objective is found out market potential of various coconut oil brands and feedback on the product.
Secondary objective
1. To ascertain the brand preference of coconut oil
2. To collect opinion from various respondents about the quality of coconut oil manufactured by KERAFED
3. To collect opinion about the pricing of coconut oil.
4. To examine the factors influencing consumer choice
1.3. SCOPE OF THE STUDY
This study helps to ascertain the present market position of the company and help the company in its efforts of creating demand of the product. This study helps to collect information about the preference of respondents and factors which makes them to choose the brand, and the Company can concentrate more on