Kids Advertising
A PROJECT REPORT ON
ADVERTISING AND KIDS
Acknowledgement
The subject matter of this report would remain incomplete without acknowledging gratefully the efforts and inputs of the people who made it possible.
With deep sense of gratitude I acknowledged the encouragement and guidance received by Mr.Gajendar Sharma, for facilitating with suggestions/comments for maintaining the quality of the report.
I feel indebted to all the kids and their parents especially who patiently filled the questionnaires and provided with the useful information. The updations they gave were of immense help.
[pic]
EXECUTIVE SUMMARY
Today’s youngsters have profound influence over purchases in all kinds of product categories. They are the centre of the aspirations of the family. And parents today are much more eager to please them and to invest in them than ever before..
Kids are bombarded with advertisements from every possible source: billboards, posters, clothes sporting characters or brand-name labels, TV commercials, websites and radio blurbs. Often, even though kids don’t have their own income yet, this advertising is aimed directly at them.
Thus, this project is apt and in sync with the time. This is an effort to show case that the children of today were different from that of yesteryears. They want to be more in control, more informed and more ready to explore and this was seen in their willingness to explore unconventional career options like sports, acting and flying.
The key consumer insight was that children nowadays want to enjoy life and have a sense of achievement at the same time. Though there are endless debates on the correlation between the age and the understanding of the advertising message there is enough research which indicates that children as young as three can recognize the compelling tone of advertising
TABLE OF CONTENTS
Topic Page
ADVERTISING AND KIDS
Acknowledgement
The subject matter of this report would remain incomplete without acknowledging gratefully the efforts and inputs of the people who made it possible.
With deep sense of gratitude I acknowledged the encouragement and guidance received by Mr.Gajendar Sharma, for facilitating with suggestions/comments for maintaining the quality of the report.
I feel indebted to all the kids and their parents especially who patiently filled the questionnaires and provided with the useful information. The updations they gave were of immense help.
[pic]
EXECUTIVE SUMMARY
Today’s youngsters have profound influence over purchases in all kinds of product categories. They are the centre of the aspirations of the family. And parents today are much more eager to please them and to invest in them than ever before..
Kids are bombarded with advertisements from every possible source: billboards, posters, clothes sporting characters or brand-name labels, TV commercials, websites and radio blurbs. Often, even though kids don’t have their own income yet, this advertising is aimed directly at them.
Thus, this project is apt and in sync with the time. This is an effort to show case that the children of today were different from that of yesteryears. They want to be more in control, more informed and more ready to explore and this was seen in their willingness to explore unconventional career options like sports, acting and flying.
The key consumer insight was that children nowadays want to enjoy life and have a sense of achievement at the same time. Though there are endless debates on the correlation between the age and the understanding of the advertising message there is enough research which indicates that children as young as three can recognize the compelling tone of advertising
TABLE OF CONTENTS
Topic Page