Kiwi wxperience
Executive Summary
This report focuses on the analysis of New Zealand company- Kiwi Experience. It provides adventure bus travel to backpacker and other travellers. Due to increase sales of KE, it is significant to attract first-time customers by new concepts and methods. At the same time, KE should attempt to overcome the problems that the distinctive aspects of services present to marketers. As a bus travel industry, KE focus on the front line employees’ welfare that increase them satisfaction, then, providing better service to the customers. There are still some limitations for KE such as competitors and seasonal demand, therefore, KE should manage the organization to ensure these risks do not occur. The following report aims to address all of these stated aspects and several recommendations are provided accordingly.
Table of Content
1. Introduction
1.1. Company Background
Since December 1988 the Kiwi Experience (KE) operates as an adventure transport network as a hop-on, hop off bus adventure. It has world famous travel pass to with biggest New Zealand adventure, or backpacker budget. The experience offers not only the flexibility at the traditional experience that customer can get on or get off the bus where they want, but also they get the guideline information and join to excited oriented places a good adventure tour would after.
Kiwi experience in New Zealand famous travel network and is promised to offer the most unforgettable travel experience and tour on the planet. Their big green buses and Kiwi drivers have a legendary status on the road and around the globe. They have won numerous tourism awards, travelled over 20 million miles and shown more than 400,000 travellers the trip of their life time (Kiwi Experience, 2012).
Currently KE is operating with 30 buses and 40 bus drivers offering a service, especially designed for backpackers, adventurers and other like-minded travellers. KE is
This report focuses on the analysis of New Zealand company- Kiwi Experience. It provides adventure bus travel to backpacker and other travellers. Due to increase sales of KE, it is significant to attract first-time customers by new concepts and methods. At the same time, KE should attempt to overcome the problems that the distinctive aspects of services present to marketers. As a bus travel industry, KE focus on the front line employees’ welfare that increase them satisfaction, then, providing better service to the customers. There are still some limitations for KE such as competitors and seasonal demand, therefore, KE should manage the organization to ensure these risks do not occur. The following report aims to address all of these stated aspects and several recommendations are provided accordingly.
Table of Content
1. Introduction
1.1. Company Background
Since December 1988 the Kiwi Experience (KE) operates as an adventure transport network as a hop-on, hop off bus adventure. It has world famous travel pass to with biggest New Zealand adventure, or backpacker budget. The experience offers not only the flexibility at the traditional experience that customer can get on or get off the bus where they want, but also they get the guideline information and join to excited oriented places a good adventure tour would after.
Kiwi experience in New Zealand famous travel network and is promised to offer the most unforgettable travel experience and tour on the planet. Their big green buses and Kiwi drivers have a legendary status on the road and around the globe. They have won numerous tourism awards, travelled over 20 million miles and shown more than 400,000 travellers the trip of their life time (Kiwi Experience, 2012).
Currently KE is operating with 30 buses and 40 bus drivers offering a service, especially designed for backpackers, adventurers and other like-minded travellers. KE is
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