Kraft Food Case Study
Step 1: Identify the firm’s existing vision, mission, objectives and strategies.
Kraft Foods Vision Statement • “Helping People Around the World Eat and Live Better." • “Make Today Delicious” The following core values guide Kraft Foods actions as they strive to achieve the mission and vision :
-We inspire trust
-We act like owners
-We keep it simple
-We are open and inclusive
-We tell it like it is
-We lead from the head and the heart
-We discuss. We decide. We deliver
Step 2: Develop vision and mission statements for the organization.
Kraft Foods Vision Statement
We have provided below the content of the Kraft Foods Vision Statement which details their vision of the future. An effective and successful Vision Statement is powerful and compelling, conveying confidence and inspiring views of the future. The importance of the Kraft Foods Vision Statement should not be underestimated. As a highly successful company in the Food industry Kraft Foods specialize in food processing producing beverage, cheese and dairy, snack foods, confectionery, convenience foods and cereals with well known brands such as Vegemite, Terry's chocolates, Ritz, Pretzels, Philadelphia cream cheese, Maxwell House, Capri Sun and A1 Steak Sauce. The Kraft Foods Vision Statement describes the values, services and the company's vision for the future.
“Our mission is to become the favorite family dining restaurant in every neighborhood in which we operate. This will be accomplished by serving a variety of delicious tasting and generously portioned foods at moderate prices. Our restaurants will be clean, fun, and casual. Our guests will be served by friendly, knowledgeable people that are dedicated to providing excellent customer service.”
“Our vision is our restaurant is a place where people come to relax, have a good time, and enjoy a great meal. From the moment our customers walk in the door, they are greeted by a warm atmosphere, subtle music, and friendly and courteous staff.”
Kraft Foods Vision Statement • “Helping People Around the World Eat and Live Better." • “Make Today Delicious” The following core values guide Kraft Foods actions as they strive to achieve the mission and vision :
-We inspire trust
-We act like owners
-We keep it simple
-We are open and inclusive
-We tell it like it is
-We lead from the head and the heart
-We discuss. We decide. We deliver
Step 2: Develop vision and mission statements for the organization.
Kraft Foods Vision Statement
We have provided below the content of the Kraft Foods Vision Statement which details their vision of the future. An effective and successful Vision Statement is powerful and compelling, conveying confidence and inspiring views of the future. The importance of the Kraft Foods Vision Statement should not be underestimated. As a highly successful company in the Food industry Kraft Foods specialize in food processing producing beverage, cheese and dairy, snack foods, confectionery, convenience foods and cereals with well known brands such as Vegemite, Terry's chocolates, Ritz, Pretzels, Philadelphia cream cheese, Maxwell House, Capri Sun and A1 Steak Sauce. The Kraft Foods Vision Statement describes the values, services and the company's vision for the future.
“Our mission is to become the favorite family dining restaurant in every neighborhood in which we operate. This will be accomplished by serving a variety of delicious tasting and generously portioned foods at moderate prices. Our restaurants will be clean, fun, and casual. Our guests will be served by friendly, knowledgeable people that are dedicated to providing excellent customer service.”
“Our vision is our restaurant is a place where people come to relax, have a good time, and enjoy a great meal. From the moment our customers walk in the door, they are greeted by a warm atmosphere, subtle music, and friendly and courteous staff.”