Kraft Heinz Canada To Import Coffee From Brazil
The objective of this paper consisted in analyzing the advantages and disadvantages to Kraft Heinz Canada to import coffee from Brazil in order to increase its market share in this category of product, which is hot drinks – beverage. Furthermore, we searched to understand the local market to have a landscape about the consumption and demand in the Canadian market as well as the regulation to import products from Brazil. We researched in specialized literature, in special thought the authors, Armstrong, Kotler, Trifts, & Buchwitz, Peter Drucker, Kraft Heinz Canada, MarketLine, Statistics Canada, Global Affairs Canada, FITT – Forum for International Trade Training, and ABIC – Associação Brasileira da Indústria de Café, the necessary concepts
in order to develop marketing analyses that will allow companies to make decision between to launch or not launch one product. From the bibliography research, we could analyze the market’s concept that Kraft Heinz is inserted since the beginning of the Kraft and Heinz companies, their merger until The Kraft Heinz Company be conveyed analyzing their positioning in the Canadian market as well as the principal products and retail sales. Moreover, we discussed the Canadian market analysis in hot drinks including the category segmentation, and the market share mentioning the principal competitors and distribution channel. In addition, we stated the market value forecast both in financial and volume amounts, and the five forces analysis. Furthermore, we discussed the Brazil’s coffee, and the Canadian demography where we analyzed the population in Canada and the gross domestic product. Finally, we provided some information about the regulation to import goods to Canada. The development of this analysis has shown that Kraft Heinz Canada has an optimistic scenario to invest in import Brazilian coffee both in macroeconomic and microeconomic scenarios. The analyses of the Canadian demography, as well as the compound annual growth rate's consumption of coffee, emphasized that is big the opportunity that Kraft Heinz has to increase not only its market share but also to be more profitable.
in order to develop marketing analyses that will allow companies to make decision between to launch or not launch one product. From the bibliography research, we could analyze the market’s concept that Kraft Heinz is inserted since the beginning of the Kraft and Heinz companies, their merger until The Kraft Heinz Company be conveyed analyzing their positioning in the Canadian market as well as the principal products and retail sales. Moreover, we discussed the Canadian market analysis in hot drinks including the category segmentation, and the market share mentioning the principal competitors and distribution channel. In addition, we stated the market value forecast both in financial and volume amounts, and the five forces analysis. Furthermore, we discussed the Brazil’s coffee, and the Canadian demography where we analyzed the population in Canada and the gross domestic product. Finally, we provided some information about the regulation to import goods to Canada. The development of this analysis has shown that Kraft Heinz Canada has an optimistic scenario to invest in import Brazilian coffee both in macroeconomic and microeconomic scenarios. The analyses of the Canadian demography, as well as the compound annual growth rate's consumption of coffee, emphasized that is big the opportunity that Kraft Heinz has to increase not only its market share but also to be more profitable.