Krispy Kream Background
Company Background Krispy Kreme Doughnuts, Inc. is the parent company of the Kripsy Kreme Doughnuts chain stores. It was established in 1937 and the company is based in Winston-Salem, North Carolina, United States. The founder of the company, Vernon Carver Rudolph began his career with a small retailer business. He started his business by renting spaces for only manufacturing purposes and then sends the donuts to groceries to be sold. He then bought the doughnut shop in Paducah, Kentucky, from a French chef from New Orleans. Vernon received the company’s assets, good will, and the rights to a secret yeast-raised doughnut recipe upon purchasing the company.
In the early summer of 1937, Vernon had decided to open his own doughnut shop. The first Krispy Kreme doughnuts were made and sold at the new Winston-Salem shop on July 13, 1937. The Krispy Kreme logo was designed by Benny Dinkins, a local architect. Krispy Kreme was known throughout the southeastern United States and began to expand to other areas by the 1960s. Vernon, the founder of Krispy Kreme, died in 1973 and the company was reorganized for sales to Beatrice Food Company in 1976. Krispy Kreme, at 60 years old, earned its place as a 20th century American icon in 1997, with the donation of the company’s artifacts to the Smithsonian Instituion’s National Museum of American History.
The Krispy Kreme map is now international with stores covering most continents around the globe. The first expansion of Krispy Kreme was in Australia, in year 2003. Since then, more and more outlets were opened in places like Korea, Hong Kong, and Mexico. Krispy Kreme had shown a lot of development and had become a multinational company that consist of 525 branches around the world for the past decade. Today, Krispy Kreme Malaysia has joint venture with Berjaya Corporation Berhad to open its first store in Berjaya Time Square on the 27th April 2009.
Product Features The Krispy Kreme doughnut was first made and sold at the
In the early summer of 1937, Vernon had decided to open his own doughnut shop. The first Krispy Kreme doughnuts were made and sold at the new Winston-Salem shop on July 13, 1937. The Krispy Kreme logo was designed by Benny Dinkins, a local architect. Krispy Kreme was known throughout the southeastern United States and began to expand to other areas by the 1960s. Vernon, the founder of Krispy Kreme, died in 1973 and the company was reorganized for sales to Beatrice Food Company in 1976. Krispy Kreme, at 60 years old, earned its place as a 20th century American icon in 1997, with the donation of the company’s artifacts to the Smithsonian Instituion’s National Museum of American History.
The Krispy Kreme map is now international with stores covering most continents around the globe. The first expansion of Krispy Kreme was in Australia, in year 2003. Since then, more and more outlets were opened in places like Korea, Hong Kong, and Mexico. Krispy Kreme had shown a lot of development and had become a multinational company that consist of 525 branches around the world for the past decade. Today, Krispy Kreme Malaysia has joint venture with Berjaya Corporation Berhad to open its first store in Berjaya Time Square on the 27th April 2009.
Product Features The Krispy Kreme doughnut was first made and sold at the
References: Color Meaning. (n.d.). Color Wheel Pro: Color Meaning. Retrieved February 19, 2010, from http://www.color-wheel-pro.com/color-meaning.html Investor Relation J.CO Donuts and Coffee. (n.d.). Retrieved February 12, 2010, from http://www.jcodonuts.com/ Krispy Kreme Lake, L. (n.d.). Brand Identity. Retrieved February 7, 2010, from http://marketing.about.com/od/marketingglossary/g/brandiddef.htm Our History The Menu. (n.d.). Big Apple Donuts & Coffee. Retrieved February 12, 2010, from http://www.bigappledonuts.com/the_menu.htm Our History. (n.d.). Krispy Kreme Doughnut Malaysia. Retrieved February 12, 2010, from http://www.krispykreme.com.my/history.html APPENDICES