Preview

Kfc Background

Good Essays
Open Document
Open Document
752 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kfc Background
Background to KFC
KFC is part of Yum! Restaurants International, a global company which also includes Pizza Hut, Taco Bell, Long John Silvers and All American Foods in it’s portfolio. In Southern Africa, KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN, Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast paced environment compared to Fast Moving Consumer Goods (FMCG) companies such as Unilever and SAB, where each brand team makes fewer commercials which run for longer periods of time. Yum! has a relatively small head office based in Bryanston, there are just over 60 people in the head office. The reason for this is that we are fully franchised in South Africa and each of our franchisees runs their own business – most of the franchisees have between 10 and 50 KFC stores and they have support staff as required. We have a young and dynamic team at the Yum! head offices – the average age is 33, and you really know all your colleagues very well and work closely with them. The culture at Yum! is focused on teamwork, positive energy, executional excellence, accountability, recognizing the achievements of others, belief in people and customer mania (there is a strong focus on customers).

Graduates Required
In our marketing team (and in the rest of the company) we have not historically recruited graduates directly after they have completed their studies but rather after they have gained some work experience. In 2008 we are looking to hire two intern positions in the marketing team for a one year period. Should these two candidates prove themselves, perform well and fit into the team, we are currently growing our team and would be very interested in finding permanent roles for the right candidates. The advantages to potential candidates of these intern roles is that they will be

You May Also Find These Documents Helpful

  • Good Essays

    Kfc Case

    • 739 Words
    • 3 Pages

    1. It may be because I am an animal lover myself, but I support PETA the most in this case, however I am not totally against KFC Corporation. PETA demonstrated their place by publicizing the acts of KFC to the world so that we are informed of the process which is taken on the chickens we eat from there. I agree that PETA or anyone has the right to exploit what happens in the slaughterhouses for the sake of the animals. Doing such things mentioned are unethical and should be subject to animal cruelty regardless of whether they die anyway. Then reason I am in slight support for KFC is because they do not control the measures to which the chickens are handled, and have never been to begin with. Plus, KFC is just one out of all the other corporations that serve chicken. Many other corporations have not gotten such a knocking on them yet, so why such a beating on KFC? What about…

    • 739 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Kfc's Big Game of Chicken

    • 1081 Words
    • 5 Pages

    As a long-standing leader of fast food industry, KFC has gained a substantial global recognition and developed multinational operation in past decades. Although KFC has successfully entered Asian and African markets, the domestic operation has faced lots of challenges such as declining market share, industry competition and franchisees dissatisfaction and so on. President Novak would like to keep how the company is doing well now, which is to focus more on foreign market. The domestic franchisees are disappointed to KFC management team due to lots of restrictions, and neglect. Therefore, they are ending up with selling off the KFC units, and changing their careers. The issue of KFC Company is to either focus solely on the foreign markets, or focus both with restructure the domestic market. Two recommendations are need to take into steps to create values for the Company’s future development: expansion the foreign market and restructure the domestic market.…

    • 1081 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Since Enterprise offers career opportunities from within the company, employees remain happy, and stay longer giving their best. The need for external recruiting is still required with growth and diversification being factors. This allows the opportunity to provide new skills and increase business capacity for expansion. In order to attract high quality candidates, Enterprise hires student interns who work as liaisons for potential applicants.…

    • 808 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    2. Employers increasingly see their internship programs as the best path for hiring entry-level candidates. "Not only does participation in an internship make the student a more attractive candidate," says NACE Executive Director Marilyn Macke, "but it can also be an avenue to a job." NACE's 2008 Experiential Education Survey shows that hiring from the intern program is growing. Employers reported that nearly 36 percent of the new college graduates they hired from the Class of 2007 came from their own internship programs, up from 30 percent from the Class of 2005. Matthew Zinman of the…

    • 2093 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    KFC which comes under Yum Brands has the second best global brand in the fast food industry. They stand strong till today for many reasons like their trade secret of original chicken recipe with 11 herbs and spices, they have over 4,000 outlets in China itself where they get maximum of their revenues from, they offer more products from the other Yum brands and satisfy more customers. KFC gained a lot of negative publicity because of the criticism received from PETA over the conditions of raising chicken; they were serving chicken wings with kidney and also got into the news for untrustworthy suppliers. More and more people are opting for a healthy living but KFC foods are high on calories. They lack menu innovation and thus losing a lot of customers.…

    • 467 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Countries to which KFC has expanded from 2008-2012: Turkey, Costa Rica, Guatemala, Kenya, Croatia, Nigeria, and Iraq.…

    • 2551 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    who are also interns, gain great experience in the line of work and build a foundation for a future…

    • 552 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Companies take full advantage of college students in need of internships because they know that it today’s world it is nearly impossible to get a job without having some type of prior experience in their field.…

    • 690 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Kraft Background

    • 348 Words
    • 2 Pages

    Kraft Food Company was founded by James Kraft in 1903. Kraft started off by selling wholesale cheese in Chicago, they later expanded, distributing to over 30 specialty cheeses under the name Kraft and Elkhorn. By 1920 Kraft began to mass produce specialty cheeses which were then exported to Canada and Europe. They later established plants in England and Germany. James Kraft’s development to new products and the use of innovative advertising methods led Kraft to be an early user of all communications media and as early as 1911 they were advertising on Chicago elevated trains, using outdoor billboards and mailing circulars to retail grocers. Kraft was also the first to use colored advertisement in national magazines. By 1933 Kraft began using radio for advertising as well. Kraft’s innovation is also witnessed by the introduction of products such as; Velveeta in 1928, Miracle Whip salad dressing in 1933, Kraft macaroni and cheese dinner in 1936, Parkay margarine in 1940, sliced processed cheese in 1951, and Cheez Whiz in 1952. Kraft is primarily operated as a subsidiary to other larger corporations, the first being National Dairy Company in 1930. Kraft was later purchased by Philip Morris in 1988 for twelve million, nine hundred thousand dollars. Morris then merged Kraft with General Foods unit in 1989, creating one entity known as Kraft General Foods Inc., making it the largest food company in the United States and the second largest in the world. Philip Morris then acquired Nabisco in December 2000 and immediately began to integrate it into the operations of Kraft Foods and Kraft Foods International. In 2001 Philip Morris created a new holding company for the combined operations know as Kraft Food Inc.. Kraft Food then had two main units, Kraft Food North America and Kraft Foods International with 2 chief executive officers (CEOs) Betsy D. Holden and Roger K. Deromedi respectively were name co-CEOs of Kraft Foods Inc.. In June of 2001 Philip Morris sold…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Yum Brands

    • 572 Words
    • 3 Pages

    The seconded key strategy is to drive aggressive, international expansion and building strong brands everywhere. Yum Brands is not only putting the focus on China for expansion but also expanding towards other major country’s. Yum brands expanded to India, where they are focusing on a “growing middle class and youth looking for aspirational, affordable and innovative experiences.” Yum Brand states that “India is forecasted to have the largest consuming class in the world... by 2030.” By doing their research Yum Brands is making a successful comeback in the global industry. Yum Brands bought Rostik’s, a business in Russia, and the customers response to KFC products was overwhelming. In Africa there are more than 1000 restaurants opened. Yum Brands continues its expansion by going into France and Germany. KFC is recognized enough in Germany to have “televised advertising.” By going global, and expanding in popular places, the company has succeeded in appealing to the people.…

    • 572 Words
    • 3 Pages
    Good Essays
  • Good Essays

    KFC Corporation has its headquarters in Louisville, Kentucky. It is the world's most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy™, Twister® and Colonel's Crispy Strips® chicken with homestyle side offerings. Every day, nearly eight million customers are served around the world. KFC's menu includes Original Recipe® chicken -- made with the same great taste Colonel Harland Sanders created more than a half-century ago. Customers around the globe also enjoy more than 300 other products -- from a Chunky Chicken Pot Pie in the United States to a salmon sandwich in Japan to a fish fillet sandwich in Pakistan. KFC is one the world’s best known and loved brands today, but this would not have been possible without its employees. KFC’s HRM practices are the topic of discussion for this paper, and emphasis will be placed on the performance appraisal and improvement practices at the company.…

    • 662 Words
    • 3 Pages
    Good Essays
  • Good Essays

    itself in the Latin American market. It has a long history, going back to where Colonel…

    • 932 Words
    • 4 Pages
    Good Essays
  • Good Essays

    starbucks background

    • 634 Words
    • 3 Pages

    In 1982,Howard Schultz joined Starbucks as the director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.…

    • 634 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The process of recruiting employees into a company is vital as these human resources are viewed to be a strategic investment. The success of companies largely depends on its human resource. Of late, higher learning institutions are churning out an unending supply of fresh graduates that add to the competition in the job market. Yet, the question arises whether the employer should hire these younger workers or to select from the more senior group. I believe that younger workers should be hired.…

    • 537 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Ojt Practicum

    • 5353 Words
    • 22 Pages

    Employers can use this internship strategy as a method in recruiting newemployees. Since, the trainer or the supervisor can follow the trainees’ progress,he can gauge based on performance, behaviour and attitude if the trainee willmake a good recruit after the completion of his internship.…

    • 5353 Words
    • 22 Pages
    Powerful Essays