Kroger Company Case Analysis
Improvement Opportunity
The Kroger company, a leading grocery store in the United States, has difficulties when it comes to the supply of seafood mostly due to the fact that it is hard to predict the supply or demand pattern (Kaufman, 2002). At times there is a significant number of products on the shelves that are in excess whereas sometimes there is too little to meet the customer wants. So as to remedy this situation and ensure that there is nearly the exact amount required at all times the cause of these variations are explored.
Using the 5 Why analysis technique it is possible to determine the reasons for this inconsistency in the shelves. Why is there fewer seafood products on the shelves? Suppliers give little of their commodities when prices are low. Why are the prices low sometimes? The products that are almost exceeding their shelf life are sometimes priced lower to get rid of them. Why must they be sold urgently? The refrigerators used cannot extend their shelf life.Why can't they extend their shelf life? They are not specially modified to deal with the seafood alone.Why have they not been replaced? This is because the latest specialized models were only unveiled months ago and the management has no idea of what is has. Thus, the problem identified should be …show more content…
Conferences are useful because they can act as a training ground and they provide a good way for the management and the employees to have both formal and informal mode of communication. Memos, on the other hand, remind them of the importance of the plan and keep them updated on the new changes (Hadidi et al., 2016). The communication plan is intended to keep everyone is the firm updated and focused on achieving the main goal. It is supposed to act as unifying factor of every department and channel them to focus on one particular goal that is, finding solution to the problems in the
The Kroger company, a leading grocery store in the United States, has difficulties when it comes to the supply of seafood mostly due to the fact that it is hard to predict the supply or demand pattern (Kaufman, 2002). At times there is a significant number of products on the shelves that are in excess whereas sometimes there is too little to meet the customer wants. So as to remedy this situation and ensure that there is nearly the exact amount required at all times the cause of these variations are explored.
Using the 5 Why analysis technique it is possible to determine the reasons for this inconsistency in the shelves. Why is there fewer seafood products on the shelves? Suppliers give little of their commodities when prices are low. Why are the prices low sometimes? The products that are almost exceeding their shelf life are sometimes priced lower to get rid of them. Why must they be sold urgently? The refrigerators used cannot extend their shelf life.Why can't they extend their shelf life? They are not specially modified to deal with the seafood alone.Why have they not been replaced? This is because the latest specialized models were only unveiled months ago and the management has no idea of what is has. Thus, the problem identified should be …show more content…
Conferences are useful because they can act as a training ground and they provide a good way for the management and the employees to have both formal and informal mode of communication. Memos, on the other hand, remind them of the importance of the plan and keep them updated on the new changes (Hadidi et al., 2016). The communication plan is intended to keep everyone is the firm updated and focused on achieving the main goal. It is supposed to act as unifying factor of every department and channel them to focus on one particular goal that is, finding solution to the problems in the