Kroger's Compare And Contrast Essay

1. Search for information revealing multichannel/Omni channel retail options used by Kroger and Walmart using at least 5 unique sources for each company. Summarize multichannel options used by each company Kroger bought out the shares of Vistacost.com. This online natural food and wellness store allows for a build-up of the current corporate brand Simple truth. This Omni channel allows for a variety of over 45,000 natural foods and wellness products to customers who shop at Kroger (Zielinski, M.2014). “Vitacost.com’s ecommerce platform will enable Kroger to serve customers through ship-to-home orders in all 50 states, including 16 states that are currently not served by Kroger supermarkets. That will expand the grocer’s reach into new US markets, as well as internationally (Parry, T. 2014).” Kroger’s expansion with new products and an improved ecommerce allows consumers to stay loyal to Kroger as well as expand their target market from new states and people
They have the Site to Store channel, Walmart Social Media Sites, Walmart Mobile and Fed Ex Site to Store (Weiddman, R.2011). Each of these multichannels focus on getting the product to the consumer in a more efficient way; whether it is by actually purchasing and delivering it straight to the home or comparing prices and products from store to site.
Just Recently, Walmart started to use Salsify’s product content management platform to make consumers shopping experience easier. This platform allows for wholesalers that sell to Walmart be able to send their information about their product straight to Walmart.com (BERTHIAUME, D. (2016). "Digital product content impacts not only online commerce but also the mobile and in-store experience, so providing consumers with clear and compelling product information is important for the entire buyer's journey," said Rob Gonzalez, co-founder and VP of business development at