KSNN study
• Did KSNN wait too long before pulling out?
Yes, KSNN did wait too long before pulling out. There are two main reasons that KSNN had to pull out their business. First, KSNN was not proactive to prevent vandalism and traffic jams even though it has continuously existed. Since the fireworks event has been held for 12 years, they should have developed a security system with sponsors and college. Second, KSNN did not consider publicity. Once negative publicity happened, KSNN will not easy to address it. KSNN had to consider the tide of publicity before moving the event place. • Should they have tried to solve the problems on their own, rather than just giving up?
They have tried to solve the problems with the sponsors and the college rather than on their own and giving up. Since it was a complex problem related with vandalism, colleges, sponsors, and publicity, they have to cooperate with each other to solve the problems. For the vandalism problem, as the case study showed, vandalism has continuously existed so KSNN had to be proactive to prevent it. For example, they first contacted the Security Company to prevent vandalism. The fee for it would be shared by KSNN, sponsors, colleges, and local vendors. Since the show has evolved, traffic jams increased. KSNN has to contact other institutions in order to reduce traffic jams. For example, KSNN makes contact with private parking companies during the period of the event. In addition, before KSNN replaced the football field to a local city golf course as an event place, they should have considered tide of publicity. Since publicity has significant power to determine image of brands, KSNN had to take survey with local community, sponsors, local vendors and college about moving the event place rather than to be forced to move the event place.
• What benefits accrued to KSNN, the sponsors, and the college when the show was going well?
When the show was going well, the event generated a considerable amount of money for
Yes, KSNN did wait too long before pulling out. There are two main reasons that KSNN had to pull out their business. First, KSNN was not proactive to prevent vandalism and traffic jams even though it has continuously existed. Since the fireworks event has been held for 12 years, they should have developed a security system with sponsors and college. Second, KSNN did not consider publicity. Once negative publicity happened, KSNN will not easy to address it. KSNN had to consider the tide of publicity before moving the event place. • Should they have tried to solve the problems on their own, rather than just giving up?
They have tried to solve the problems with the sponsors and the college rather than on their own and giving up. Since it was a complex problem related with vandalism, colleges, sponsors, and publicity, they have to cooperate with each other to solve the problems. For the vandalism problem, as the case study showed, vandalism has continuously existed so KSNN had to be proactive to prevent it. For example, they first contacted the Security Company to prevent vandalism. The fee for it would be shared by KSNN, sponsors, colleges, and local vendors. Since the show has evolved, traffic jams increased. KSNN has to contact other institutions in order to reduce traffic jams. For example, KSNN makes contact with private parking companies during the period of the event. In addition, before KSNN replaced the football field to a local city golf course as an event place, they should have considered tide of publicity. Since publicity has significant power to determine image of brands, KSNN had to take survey with local community, sponsors, local vendors and college about moving the event place rather than to be forced to move the event place.
• What benefits accrued to KSNN, the sponsors, and the college when the show was going well?
When the show was going well, the event generated a considerable amount of money for