Assessing the feasibility of the Frequent Shopper Program enhancement is an important step for Kudler Fine Foods to determine the chance of success…
Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc., 2007).…
This program will require many milestones be accomplished. Program guidelines will need to be defined. A webpage will need designed and placed on a URL that customers can access. Employees will need trained. Negotiation with partner companies will need to take place about what Kudler will pay them for each award and how rewards will be issued. Kudler will need an initial program rollout where initial rewards cards will be issued. Data will need collected and evaluated. The program will need evaluated. Program reevaluation and refinement will be ongoing.…
Kathy Kudler, and her company, Kudler Fine Foods, are attempting to initiate a customer loyalty program. According to Kudler (2007)This loyalty program, also called the frequent shopper program, is designed to award points for customer purchases which can then be redeemed for valuable gift items such as airline seat upgrades to first class or other specialty foods offered by Kudler. This program is designed to benefit Kudler by increasing customer loyalty and improving their profitability and bottom line. The ability to accomplish this goal in a manner that will produce the expected results efficiently and in a timely manner will be greatly enhanced through the development of a comprehensive business systems plan. (Sales & Marketing: Strategic Objective, para 3)…
With the success of many companies who offer rewards in exchange for customer business, Kudler Fine Foods is also seeking to develop a frequent shopper program that will track customer purchases in exchange for loyalty points which will be redeemable to customers for gift items, specialty foods and other products or services from local businesses. By tracking purchasing behavior at the individual customer level, and providing high value incentives through a partnership with a loyalty points program, this frequent shopper program will potentially increase interest as well as revenue in Kudler Fine Foods’ products and services.…
Kudler Fine Foods is committed to designing and implementing an organizational reward system that will promote and incentivize the goals of the organization. Human Resources will examine the challenges in planning and administering a pay system which includes understanding economic and legal factors that determine pay levels, align compensation strategy to general business strategy, develop systematic pay structures, and address key policy issues (Casio, 2006). Kudler Fine Foods organization rewards system consists of three components including direct compensation, benefits, and employee assistance programs.…
In 1998, Kudler Fine Foods specialty food store opened its doors and has continued to grow ever since. Within five years, Kudler opened two more stores and business could not be better. To compete with the competition, Kudler Fine Foods realized the benefit of implementing a frequent shopper reward program. The frequent shopper rewards program will keep its members updated on store promotions, sales, and events. Members of this program will also receive special offers and discounts to use at their store. The frequent shopper program focuses on rewarding returning customers by their spending habits and frequency of their purchases. Kudler partnered with a points program to provide their loyal customers with points that can be later redeemed for higher quality items that Kudler has to offer. With this program there are a number of possible issues that must be taken into consideration; legality, security, and ethical concerns.…
Kudler Fine Foods are highly selective in acquiring their employees. This is why it is essential for Kudler Fine Foods to have a strong system in place. Such as performance management systems, job evaluation methods, compensation plans, and employee benefit plans are essential ways to motivate employees, maximize performance, and achieving goals. This will help Kudler Fine Foods in retaining and attracting high-quality employees and at the same time, Kudler Fine Foods will be able to accomplish their mission.…
Based on the memo for Kudler Fine Foods, a new point of sale system is being implemented into the company’s three retail locations. The organization of the memo is decent at best. The memo is not very detailed or clear on all the expectations from corporate. The sentence structure itself is also lacking clarity, making it hard to fully understand. “While the vendor has training materials and will train our trainer, we need to determine the best way to train the cashiers in the three stores, the management team in each store and the computer support specialists.” This sentence alone is very confusing, who is doing the training? Is there going to be a class at each location or all in one location? What type of training is being recommended by corporate, it seems they are leaving the training in the hands of each store.…
Kudler’s next enterprise is following purchase behavior of individual customers and encouraging large incentives with a loyalty points program (University of Phoenix, 2011). Tracking this information will allow Kudler to better assist its customers and offer products and deals that are best matched to its customer’s needs. Being a specialty store, the Kudler customer is most concerned with the quality of the product and its uniqueness and availability in the local market. To match the tastes of its customers, Kudler’s loyalty program offers its customers with rewards such as high end gift items, airline first-class upgrades, or other specialty foods (University of Phoenix, 2011). In order to adapt to this new incentive program, the sales department at Kudler is going to need change. The sales department must add another program to the repertoire of sales at Kudler Fine Foods. Pushing the loyalty program needs to integrate itself into the everyday sales message. In order for the program to become successful and achieve its goal of increasing revenue, the sales department needs to be on board with the changes. There is a need for increased training surrounding the loyalty program and its benefits and offers. A bonus program for employees that garner…
Kudler, is a fine foods market with stores in different locations. Kudler Fine Foods is looking to implement a new frequent shopper program, which is going to reward loyalty customers. This program is intended to increase their customer’s loyalty and hopefully bring in new customers. The new program works in a point system; the more the customers purchase the more they will be able to redeem for cool prizes. The customers will also be able to win things like trips to exotic locations.…
The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the technical architecture document.…
Kudlers’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their values customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.…
Next security risks, is the assurance that unauthorized personnel will not have access to vital information. For internal control measures to be effective the company must have internal controls to reduce unauthorized system access. Next are audit risks which contribute to the authenticity of the system chosen. Audit risk carries with it several subcomponents of various risks, such as inherant, control, and detection risks (Hunton, Bryant, & Bagranoff, 2004). Similar to business risk, the opportunity for fraudulant activity to occur contributes significantly to control risk. An auditors failure to uncover…
Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing Research: From Customer Insights to Actions [University of Phoenix Custom Edition eBook]. : McGraw Hill. Retrieved from , FIN/421 website.…