Preview

Kudler Fine Foods Competitive Advantage Case Study

Good Essays
Open Document
Open Document
575 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kudler Fine Foods Competitive Advantage Case Study
Competitive Advantage

Name:

Course:

Institution:

Tutor:

Date: Kudler Fine Foods is a food company which was established by Kathy Kudler in 1998. The company specializes in bakery items cheese and dairy, meats and wine. Kudler is determined to ensure the company’s growth and therefore has to lay down proper strategies. However, the strategies are influenced in one way or another with the global market.
For the Kudler Fine Foods to be at par with other companies in the food industry, it has to adjust to the current technological advancement in the global market. In her process of securing the business technologically, Kathy purchased new technology to streamline the process of ordering inventories. This was an initial step towards international …show more content…
Challenges of terrorism need to be dealt with since they thwart distribution processes. Airports and shipping ports being the major targets of the terrorists. In some cases, even the business itself can be a target of terrorists and therefore, the business has to strategize on how to curb this challenge.
For Karthy’s business survive in the global market, it should consider the different cultures in the global market. Kudler Fine Foods has to lay strategies of manufacturing foods that do not conflict the people’s cultures and beliefs. It should ensure that it manufactures the foods that meet the consumers’ tastes and preferences.
Similarly, for the company to survive the global market, it has to adopt he culture of alliances. The company can widen business by engaging in strategic alliances with suppliers. This can help in maintenance of low prices with guaranteed purchases. Furthermore, through alliances, the business can obtain complementary resources which lead to its faster growth and efficient expansion. According to (Kudler Fine Foods, 2010) the strategy is currently being used in the market and has enabled the business to grow at a faster rate since they save time, meanwhile boosting productivity and building strong connections of the company with a non stop flow of
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Kudler Fine Foods Case Study
    • 936 Words
    • 4 Pages

    Kudler Fine Foods Case Study

    Kudler Fine Foods is a small business that is looking for exceptional ways to expand and broaden their business. Goddard and Associates have been hired to review their current systems of both business and accounting to see what areas of hardware and software can be upgraded for the company to perform better and more effectively. Kathy Kudler, the founder and owner of Kudler Fine Foods, prides herself in the company’s mission statement. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods, Strategic Plan, pg 3).…

    • 936 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    ECO 365 Week 4 Differentiating between

    • 1028 Words
    • 4 Pages

    ECO 365 Week 4 Differentiating between

    Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. The following is a discussion of how the organization competes in the marketplace and the strengths and weaknesses of the firm as indicated by the marketing surveys completed by their customers. There will also be discussion of the market structure which best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the organization’s long-term profitability, and what competitive strategies recommendations may be made.…

    • 1028 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Kudler Fine Foods Case Study
    • 843 Words
    • 4 Pages

    Kudler Fine Foods Case Study

    Kudler Fine Foods (KFF) is a personally own and run company by Kathy Kudler. Kathy originated the culture of the market and oversees everything from the hiring and firing of employees, the orders being placed, and paying the bills. Through the 2003 Strategic Plan for KFF, it is clear that store expansion out of the current local area (La Jolla, Del Mar, and Encinitas) are in the making. Because KFFs has been built around the culture of providing the finest, highest quality, gourmet foods, it is important the proper marketing research is done in order to determine the best way to expand into new areas.…

    • 843 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Virtual Organization Strategy: Kudler Fine Foods
    • 1383 Words
    • 6 Pages

    Virtual Organization Strategy: Kudler Fine Foods

    Two good reasons exist for Kudler Fine Foods to merge with another organization. Merging with another organization can strengthen Kudler Fine Foods by creating wealth that is accomplished in at least two ways. Wealth can first be created by economies of scales. Different expenses like accounting or data processing expenses can be reduced because of the organization splitting these expenses with another company. Wealth also can be created through market power growing (Keown, et al., 2005).…

    • 1383 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Kudler Market Structure
    • 1203 Words
    • 5 Pages

    Kudler Market Structure

    The organization has developed a loyalty by its customers and has profited from this loyalty. The company has achieved profitability by expanding its services such as parties and frequent shopper programs (Apollo Group, 2011). The development of these added programs increased their revenue and expanded their customer base. Kudler Foods was the first to create these type of programs, first in their marketing area. Another way the company is competitive in the marketplace is through providing customers with new gourmet selections (Apollo Group, 2011). This allows the company to follow trends of its customers and being able to set a price on those items. By being flexible on their pricing, the company can change prices when there is need to stimulate the sale on select products. This keeps Kudler Fine Foods competitive in the…

    • 1203 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    ACC 542 Week 3 Individual Assignment Data Table Analysis
    • 4521 Words
    • 87 Pages

    ACC 542 Week 3 Individual Assignment Data Table Analysis

    Kudler fine foods are a chain of stores founded and operated by Kathy Kudler in June 1998. A Kudler fine food has three different branches throughout San Diegoe, CA. The management of the company wants to improve its inventory reports, tables and other reports. The company should plan on breaking down all inventory reports and the organization of these reports. The plan will include the following items; evaluate the data tables, create an entity relationship diagram, create a pivot table with their inventory data, and recommend improvements of these items.…

    • 4521 Words
    • 87 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Kudler Fine Foods - Marketing Focus
    • 1664 Words
    • 7 Pages

    Kudler Fine Foods - Marketing Focus

    Kudler Fine Foods (KFF) is always working towards the achievement of maintaining the needs of new and regular customers by keeping a certain specified and sufficient standard. Kudler Fine Foods goals or intended outcomes can be realized through the loyalty of their customers; such loyalty would help KFF realize their goals of increasing their store sizes, the extent of their store locations, the actual scope of KFF, and even increasing the number of store locations.…

    • 1664 Words
    • 7 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Kudler Fine Foods Case Study
    • 386 Words
    • 2 Pages

    Kudler Fine Foods Case Study

    Kudler Fine Foods was established 1998 in La Jolla, CA by Kathy Kudler. Although Kathy has seen much success with her business she is also experiencing difficulties. Some of the areas of the business she is experiencing difficulties with include the Del Mar location is not performing as expected, some of the employees are underpaid, and Kathy has too many responsibilities (Kudler, 2003).…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Kudler Fine Foods: Competitive Intelligence And Analysis
    • 1058 Words
    • 5 Pages

    Kudler Fine Foods: Competitive Intelligence And Analysis

    Some ways they make themselves a great part of the exclusive market of fine foods. Some of Kudler’s ways Kudler makes this possible is by the expertise that is given with the gourmet setting at all the locations from the wine to the cheeses and other fine foods. Kudler went over and beyond to make sure the expertise was carried out by the use of the surveys they had customers and visitors to complete in 2010 and 2011. According to these surveys, Kudler showed strengths and weakness that they hold above the competitors are the outstanding customer relations and the enormous selection of the world’s best fine foods. The gourmet food was satisfactory for the money that was spent and appreciated by the majority of their customers. The high quality food for the right price and how the right price is deterred is another fine example of the marketing research. Some weaknesses of Kudler is indicated in the same customer surveys that where received these included the marketing Kudler uses for customer service and the display of the merchandise. In this instance Kudler can easily change the way it displays the merchandise and make the displays more attractive to make the equally appeal the intended customers.This Is a great example of when Kudler needs to do marketing research to help find answers and resources to fix the problems. Excellent customer service is Kudler’s primary focus this was noticed by…

    • 1058 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Kudler Fine Foods Strategic Plan
    • 1144 Words
    • 5 Pages

    Kudler Fine Foods Strategic Plan

    Kudler Fine Foods is a local upscale specialty food store located in San Diego metropolitan region. This company is operating in three different locations for the last seven years at La Jolla, Del Mar, and Encinitas areas. Each store has 16,000 square feet of retail space in shopping mall buildings. The stores are full with the best imported groceries, domestic groceries, different departments, and effective management in areas such as bakery, pastries, produce, meat, seafood, condiments, packaged foods, cheese, and dairy products. The company is doing well with the effective business management strategies, but currently the company wants to improve more with the advance restructuring of its business vision, mission, and values.…

    • 1144 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods Ethical Program
    • 2643 Words
    • 11 Pages

    Kudler Fine Foods Ethical Program

    In order to build an Ethical Organization Profile it is very important to understand the culture and operations of the business. Kudler Fine Foods is an upscale specialty food provider. Kudler places strong emphasis on quality and the ability to provide one stop shopping for the finest foods across a large spectrum of products. The company currently has three locations that boast 8,000 square feet of retail space which host six specialty departments. Kudler Fine Foods has a fresh bakery, fresh produce, a butcher shop with meat and seafood, packaged foods, cheese and specialty dairy, and most importantly fine wines. The owner, Kathy Kudler, is aware that it is through her customers’ satisfaction that her stores will find success. Kudler connects with its customers with a knowledgeable staff that promises to make the shopping experience delightful and pleasing.…

    • 2643 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Better Essays

    Marketing Research Analysis: Kudler Fine Foods

    • 1084 Words
    • 31 Pages

    Marketing Research Analysis: Kudler Fine Foods

    Throughout this paper, I will explain the marketing research on Kudler Fine Foods. This paper will also discuss the significance of marketing research and how it affects the evolution of Kudler Fine Foods’ marketing strategy and tactics. Then, the fields where further market research is required will be distinguished. Subsequently, the significance of competitive intelligence and analysis concerning the promotion of Kudler Fine Foods’ marketing strategy and tactics will be considered. Kudler Fine Foods Marketing Research Kudler Fine Foods is primarily located in southern California with three successful sites. The original store launched in La Jolla in 1998 by Kathy Kudler, a creative thinker who wished for a place where she could purchase everything she wanted so that she could make dinner and thought that opening a chain of gourmet markets was the answer. The Del Mar and Encinitas sites were in motion within five years (University of Phoenix, 2013). Marketing research comprises more than just talking to a consumer and asking them to fill out a survey answering questions to find out how they agree and disagree. It implicates the identification of the elements of the part of the population that is the target market, the way people live and their values, and the information collected while conducting the fundamental research and analyzing the information. The results can then be used to make current business strategies better, make business decisions that are based on supply, demand, the demographics, avoid any indiscretions, calculate a correct likelihood and accurate probabilities centered on consistency of past experiences, and decide which strategic expenses are sensible for the company. Marketing research draws in a lot of time and can be expensive, before making valuable marketing choices and a communication strategy, it is essential to reflect the different kinds of buyers and consumers, and…

    • 1084 Words
    • 31 Pages
    Better Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods
    • 1144 Words
    • 5 Pages

    Kudler Fine Foods

    Kudler Fine Foods knows its target consumer and works to improve its strategy and tactics to make sure customers are satisfied. Kudler understands that consumers want healthy options, and at budgeted prices so…

    • 1144 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Integrative Network Design Project
    • 495 Words
    • 2 Pages

    Integrative Network Design Project

    Kudler Fine Foods was first founded by Kathy Kudler in La Jolla, California. It has expanded to two more locations, Del Mar, California, and Encinitas, California. The stores are generally spaced, about 8,000 sq ft, and have imported and domestic foods, including Fresh Bakery & Pastries, Fresh Produce, Fresh Meat & Seafood, Condiments & Packaged foods as well as Cheese and other dairy products. Kudler wants to see their company grow by upgrading their communications systems and making it wireless. The wireless technology upgrade will allow the company to have a better way of communicating between the stores as well as to the employees and customers .…

    • 495 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Kudler
    • 1120 Words
    • 5 Pages

    Kudler

    Kathy Kudler started Kudler Fine Foods back in 1998 because she did not enjoy the current job of travel and not home all the time. During the pats fifteen years the store has grown to three and is doing well for a struggling economy. The store has fine foods such as cheeses and wines that attract a little different clientele than your average grocery store. The store can bring in some of the wines and cheeses that your average grocery chain cannot. With all the success of the company, there are some holes in the finance department that we would like to address today.…

    • 1120 Words
    • 5 Pages
    Powerful Essays
    Read More