Kurkure Final
[Title]
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[Team Member Name]
[Team Member Name]
[Team Member Name]
[Class]
[Semester]
[Instructor Name]
[Date]
Contents
TEDHA HAI PAR MERA HAI – KURKURE 3
INDIAN SNACKS BY PepsiCo. 3
PRODUCT 3
MARKET SUMMARY 3
MARKET ANALYSIS 6
COMPETITOR ANALYSIS 6
NEW ENTRANTS 7
COMPARISON OF COMPETING PARAMETERS 7
COMPETITOR ANALYSIS CONCLUSIONS 8
SOURCE 9
TEDHA HAI PAR MERA HAI – KURKURE
INDIAN SNACKS BY PepsiCo.
PRODUCT
“Kurkure”, unlike potato chips or namkeens, is a purely corn-based product, with a spicy flavoured Masala Munch made of lentils, rice and corn. It is named after the Hindi word for "crunchy"; the snack was developed entirely in India. It was launched in 1999. Kurkure offered a different and compelling taste experience. The ingredients are fed into a machine that makes puffed extrusions, which are then cut to desired length. Different spices are added to make tangs of Kurkure. The Kurkure are available in below flavours:
Masala Munch(spicy)
Monster Paw Funky Tomato
Naughty Tomatoes
Puffcorn (Yummy Cheese)
Solid Masti Twisteez Teekha Khatta Meetha
Green Chutney Rajsthani Style
Chilli Chatka
Monster Paws Masala
Puff Corn Mad Masala
Solid Masti Twisteez Masala
MARKET SUMMARY
Presently, Kurkure commands about 60 per cent market share in the 'bridge' category, which is worth Rs 1,950 crore. The total market for salty snacks in India is worth Rs 13,000 crore and traditional snacks account for Rs 5,200 crore. The puffed snack market too is valued at Rs 1,950 crore. The potato chips/wafer market is worth Rs 3,900 crore where Uncle Chips and PepsiCo's Lays are market leaders. This industry is growing at a CAGR of 15-18%.
The Kurkure created a new category in salty snacks segment that was between western wafers and traditional namkeen. This was puffed snacks category, which they called as “bridge” category. The other players in bridge category are ITC Bingo,
To replace the photo at left with your own, just delete it. Then, on the Insert tab, click Picture.
[Team Member Name]
[Team Member Name]
[Team Member Name]
[Class]
[Semester]
[Instructor Name]
[Date]
Contents
TEDHA HAI PAR MERA HAI – KURKURE 3
INDIAN SNACKS BY PepsiCo. 3
PRODUCT 3
MARKET SUMMARY 3
MARKET ANALYSIS 6
COMPETITOR ANALYSIS 6
NEW ENTRANTS 7
COMPARISON OF COMPETING PARAMETERS 7
COMPETITOR ANALYSIS CONCLUSIONS 8
SOURCE 9
TEDHA HAI PAR MERA HAI – KURKURE
INDIAN SNACKS BY PepsiCo.
PRODUCT
“Kurkure”, unlike potato chips or namkeens, is a purely corn-based product, with a spicy flavoured Masala Munch made of lentils, rice and corn. It is named after the Hindi word for "crunchy"; the snack was developed entirely in India. It was launched in 1999. Kurkure offered a different and compelling taste experience. The ingredients are fed into a machine that makes puffed extrusions, which are then cut to desired length. Different spices are added to make tangs of Kurkure. The Kurkure are available in below flavours:
Masala Munch(spicy)
Monster Paw Funky Tomato
Naughty Tomatoes
Puffcorn (Yummy Cheese)
Solid Masti Twisteez Teekha Khatta Meetha
Green Chutney Rajsthani Style
Chilli Chatka
Monster Paws Masala
Puff Corn Mad Masala
Solid Masti Twisteez Masala
MARKET SUMMARY
Presently, Kurkure commands about 60 per cent market share in the 'bridge' category, which is worth Rs 1,950 crore. The total market for salty snacks in India is worth Rs 13,000 crore and traditional snacks account for Rs 5,200 crore. The puffed snack market too is valued at Rs 1,950 crore. The potato chips/wafer market is worth Rs 3,900 crore where Uncle Chips and PepsiCo's Lays are market leaders. This industry is growing at a CAGR of 15-18%.
The Kurkure created a new category in salty snacks segment that was between western wafers and traditional namkeen. This was puffed snacks category, which they called as “bridge” category. The other players in bridge category are ITC Bingo,