Lady Gaga's Tour with Kanye West
Lady Gaga A
As Robert Burns said “The best laid plans of mice and men often go astray”. In the third quarter of 2009 Things were looking up for Lady Gaga. She had just announced a joint tour with Kayne West. Together they would be able to sell out big arenas and put on that grand production. This collaboration was a cost effective way to put on a grand performance. It was cost effective because they were splitting the cost of a large scale production. This gave each of them the cost of a mid size theater while getting the venue of a large one. This could serve as a spring board for Lady Gaga’s career. She had a larger than life style, but did not yet have the proven market to go it alone. The two of them together gave a security to go at it in a big way. A few weeks after announcing this concert everything changed. At the VMA awards Kayne rushed the stage and took the microphone from Taylor Swift who won an award and spoke about how the award should have gone to Beyonce. It was at this point the plan started to unravel. It leads to Kayne dropping out of the production and Lady Gaga with a critical decision on her plate. The choice before her was to go it alone, Develop a smaller tour, or cancel the tour all together. No matter what choice she made time was not in her favor.
Go big or go home: The first option would be to go it alone. The preverbal stage was set. She could take over the tour and headline the tour. There are some good and bad reasons to go in this direction. The first thing to consider is the cost. The startup cost if she went with this option would be about twelve million dollars. That does not take into account all of the variable costs such as setup and tear down. These costs are things like the moving of the equipment from town to town. There would be the cost of hiring employees that would need to work the venue. There are many more expenses that also would need to be paid for by Gaga. These are typical cost incurred
As Robert Burns said “The best laid plans of mice and men often go astray”. In the third quarter of 2009 Things were looking up for Lady Gaga. She had just announced a joint tour with Kayne West. Together they would be able to sell out big arenas and put on that grand production. This collaboration was a cost effective way to put on a grand performance. It was cost effective because they were splitting the cost of a large scale production. This gave each of them the cost of a mid size theater while getting the venue of a large one. This could serve as a spring board for Lady Gaga’s career. She had a larger than life style, but did not yet have the proven market to go it alone. The two of them together gave a security to go at it in a big way. A few weeks after announcing this concert everything changed. At the VMA awards Kayne rushed the stage and took the microphone from Taylor Swift who won an award and spoke about how the award should have gone to Beyonce. It was at this point the plan started to unravel. It leads to Kayne dropping out of the production and Lady Gaga with a critical decision on her plate. The choice before her was to go it alone, Develop a smaller tour, or cancel the tour all together. No matter what choice she made time was not in her favor.
Go big or go home: The first option would be to go it alone. The preverbal stage was set. She could take over the tour and headline the tour. There are some good and bad reasons to go in this direction. The first thing to consider is the cost. The startup cost if she went with this option would be about twelve million dollars. That does not take into account all of the variable costs such as setup and tear down. These costs are things like the moving of the equipment from town to town. There would be the cost of hiring employees that would need to work the venue. There are many more expenses that also would need to be paid for by Gaga. These are typical cost incurred