But a pioneering new procedure can put an end to the torment, using an implant inserted under local anaesthetic that corrects the ears’ prominence in just 15 minutes.
Such remarkable results are usually achieved only through invasive ear surgery – known as conventional otoplasty – in which the cartilage is cut. This procedure lasts 90 minutes and is undertaken under general anaesthetic.
Fifty-four British patients have now been treated with the earFold implant, which gives instant results and dispenses with the need for heavy bandaging. Patients can return to work the next day.
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‘Strangely I’ve minded more as I’ve got older, maybe because you notice it more as you get balder. But I never considered surgery until I heard about the implant.
‘My daughter has the same ears as me, and had traditional otoplasty surgery on the NHS at the age of ten. It was quite traumatic and she still suffers from increased sensitivity around her ears, four years on. But this sounded incredibly simple so it appealed.’
It was the risks associated with otoplasty that drove plastic surgeon Norbert Kang to develop the implant.
‘I’ve been performing standard ear correction surgery for more than 15 years,’ he says. ‘It is very time-consuming and carries the same serious risk associated with all general anaesthetic. I felt there must be a safer, simpler method.’
The new earFold implant is a curved strip of flexible metal that is placed under the skin on the front of the ear. It works by gripping the cartilage and folding it back