Laptop for Children
PRINCIPLES OF MARKETING BC164 THE Name of Group: virtual Marketing Company Chosen: DELL Proposed product to sell: Laptop For children Lecturer's Name: TEAH WOON SIM
Seyed Mohammad taha Mirhashemi Rote 1071119897
Yu wenji 1071118811
Cheng he 1071119027
Taojia 1071119717
Ghazaleh salimian 1081107741
Wadzanai Caroline Muganhu 1061100187
Essam kamil 1041111885
Arash sanatizadeh 1081107748
Table of content
Executive Summary 1. Introduction ▪ Organization background ▪ Mission Statement ▪ Products ▪ Financial and non-financial results ▪ Channels 2. External Analysis (The Company’s Microenvironment) ▪ Demographic environment ▪ Political and legal environment ▪ Economic environment ▪ Social and cultural environment ▪ Technological environment 3. SWOT Analysis 4. Competitor Analysis 5. Marketing Objectives 6. Marketing Strategies ▪ Target markets ▪ Product strategies ▪ Pricing strategies ▪ Promotion strategies ▪ Distribution strategies 7. Conclusion 8. Future Recommendations
Executive Summary
Children‘s laptop is the new family of Dell’s laptop that The new products is optimized for children Children’s laptop is created to design to provide every child in the world access to knowledge and modern forms of education.
These machines will be rugged, Windows vista, and so energy efficient that hand-cranking alone will generate sufficient power for operation. Mesh networking will give many machines Internet access from one connection.
Major findings include:
Children Use of Technology
Children Use of Technology Access to technology has increased for all.
• Laptop children consistently show deeper and more
Seyed Mohammad taha Mirhashemi Rote 1071119897
Yu wenji 1071118811
Cheng he 1071119027
Taojia 1071119717
Ghazaleh salimian 1081107741
Wadzanai Caroline Muganhu 1061100187
Essam kamil 1041111885
Arash sanatizadeh 1081107748
Table of content
Executive Summary 1. Introduction ▪ Organization background ▪ Mission Statement ▪ Products ▪ Financial and non-financial results ▪ Channels 2. External Analysis (The Company’s Microenvironment) ▪ Demographic environment ▪ Political and legal environment ▪ Economic environment ▪ Social and cultural environment ▪ Technological environment 3. SWOT Analysis 4. Competitor Analysis 5. Marketing Objectives 6. Marketing Strategies ▪ Target markets ▪ Product strategies ▪ Pricing strategies ▪ Promotion strategies ▪ Distribution strategies 7. Conclusion 8. Future Recommendations
Executive Summary
Children‘s laptop is the new family of Dell’s laptop that The new products is optimized for children Children’s laptop is created to design to provide every child in the world access to knowledge and modern forms of education.
These machines will be rugged, Windows vista, and so energy efficient that hand-cranking alone will generate sufficient power for operation. Mesh networking will give many machines Internet access from one connection.
Major findings include:
Children Use of Technology
Children Use of Technology Access to technology has increased for all.
• Laptop children consistently show deeper and more