Chapter 10 E-Commerce: Digital Markets and Digital Goods
1) E-commerce is ubiquitous, meaning that is it available just about everywhere, at all times.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 316
AACSB: Reflective thinking skills
CASE: Content
A-level Heading: 10.1 Electronic Commerce And The Internet
2) Marketspace is a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 316
AACSB: Reflective thinking skills
CASE: Content
A-level Heading: 10.1 Electronic Commerce And The Internet
3) The first wave of e-commerce transformed the business world of books, music, and air travel.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 315
AACSB: Reflective thinking skills
CASE: Content
A-level Heading: 10.1 Electronic Commerce And The Internet
4) In the second wave of e-commerce, nine new industries are facing a similar transformation scenario: advertising, telephones, movies, television, jewellery, real estate, hotels, bill payments, and software.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 316
AACSB: Reflective thinking skills
CASE: Content
A-level Heading: 10.1 Electronic Commerce And The Internet
5) From a consumer point of view, ubiquity reduces transaction costs–the costs of participating in a market.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 316
AACSB: Reflective thinking skills
CASE: Content
A-level Heading: 10.1 Electronic Commerce And The Internet
6) The universal technical standards of the Internet and e-commerce greatly increase market entry costs–the cost merchants must pay simply to bring their goods to market.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 317
AACSB: Reflective thinking skills
CASE: Content
A-level Heading: 10.1 Electronic Commerce And The Internet
7) Information richness refers to the complexity and cost of a message.
Answer: FALSE
Diff: 2