Laura Ashley : a Strategic Analysis
Laura Ashley Plc . is a small family company with very specialised products spread in the Europe , UK and US . Started by the Ashleys in 1953 the company kept on embracing new products and companies and integrated vertically . The key for the significance and the competitive edge of the company was the design philosophy of Laura Ashley . Although the company faced a shock after the death of Laura Ashley but the company followed the line of Laura 's designs . By 1985 the company established its own supply chain and kept on supplying the products at shops . The Company also implemented the Information system for effective communication with in the company Sales practice :
The Company established the shops with the same design and undertaken research and development activities in order to analyze the consumer preferences regarding the brand . As a result of the surveys conducted the company found the brand name as the major asset of the company , which could prove to be the main source of competitive advantage of the company .
Internal factor Evaluation (IFE ) of Laura Ashley Company
``A summary step in conducting an internal strategic- management audit is to construct an internal factor Evaluation (IFE ) Matrix . This strategy formulation tool summarises and evaluates the major strengths and weaknesses in the functional areas of a business , and it also provide a basis for identifying and evaluating relationships among those areas . Intuitive judgements are required in developing and IFE Matrix , so the appearance of a scientific approach should not be interpreted to mean this is an all-powerful technique . A thorough understanding of the factors included is more important than the actual numbers (David ,
161-162 )
Internal Audit
In order to effectively compete in the industry it is important for the company to analyse the its internal strengths and weaknesses . So that strengths should be used to take advantage
The Company established the shops with the same design and undertaken research and development activities in order to analyze the consumer preferences regarding the brand . As a result of the surveys conducted the company found the brand name as the major asset of the company , which could prove to be the main source of competitive advantage of the company .
Internal factor Evaluation (IFE ) of Laura Ashley Company
``A summary step in conducting an internal strategic- management audit is to construct an internal factor Evaluation (IFE ) Matrix . This strategy formulation tool summarises and evaluates the major strengths and weaknesses in the functional areas of a business , and it also provide a basis for identifying and evaluating relationships among those areas . Intuitive judgements are required in developing and IFE Matrix , so the appearance of a scientific approach should not be interpreted to mean this is an all-powerful technique . A thorough understanding of the factors included is more important than the actual numbers (David ,
161-162 )
Internal Audit
In order to effectively compete in the industry it is important for the company to analyse the its internal strengths and weaknesses . So that strengths should be used to take advantage