Preview

Leadership of Howard Schultz

Better Essays
Open Document
Open Document
919 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Leadership of Howard Schultz
New captain on board?

The hunger of new leadership for staggering rate of unemployment

" Howard Schultz for President?". Howard Schultz, who is a founder & CEO of Starbucks has showing concern about the future of Americans. His recent activities including boycott the political donations, until Washington, D.C coming up with some "real effort" to reduce the debt ceiling. Disappointing with the U.S political leaders as they failing to act appropriately while America's confidence is faltered.

By looking at the past, the Starbucks CEO has indeed achieved a remarkable milestone, from a sales person in Xerox Corporation in 1979 and to today, a massive green giant astonishing leader. All this footprint certainly is not coincidence or miracles. In the past, economy volatility, US recession, consumer demand instability struck his business beyond all recognition. Despite all this pitfalls, this premium coffee maker able to embrace the resistance and continue serving quality coffee every corner till today. Looking at his context ,all these demonstrates that his business understands the concept of "ostrich syndrome", meaning by burying their head in the sand when facing criticism. And such, Howard now challenge the leadership style adopted by the U.S government by not hearing the heart of the Americans.
The question here is, "Can his leadership style fit perfectly in the political field"? Many critics claimed this is total different ball game, not just about coffee bean. As Howard apparently lack of political experience, this has put his entrepreneur leadership into challenge.

Howard's leadership however substantiated by evidences, well, at least from business perspectives. In his business history , this captain well aware that customer response and satisfaction is the best business performance thermostat. But to achieve this corporate desire , will require tremendous effort, starting from top management down to every barista in Starbucks. In such

You May Also Find These Documents Helpful

  • Good Essays

    Blake Vs Nordstrom

    • 493 Words
    • 2 Pages

    He credits his success to a rule of listening to and supporting his sales force team rather than giving them orders, which represents the inverted pyramid with management at the bottom and customers and sales people at the top (A reference, 2015). Some may see his leadership falling short when it comes to being innovative and creative since he still focuses on doing business the way his family did it, striving to provide superior service, “one customer at a time” (Lewis,…

    • 493 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Org 581

    • 1304 Words
    • 6 Pages

    Starbucks CEO, Howard Schultz helped facilitate in the companies structure a matrix of communication that both works internal and external, this key to the primary benefits of the success of the company. On the inside, Starbucks’ reinforcement of exposed communication among workers, higher administration, and administrators permits more open innovation in ideas, correcting problems through a process of identifying, discussing, plan of action, and follow through to solutions in a timely manner.…

    • 1304 Words
    • 6 Pages
    Better Essays
  • Good Essays

    BA 440 Starbucks SWOT

    • 870 Words
    • 3 Pages

    Starbucks employs over 149,000 workers and brought in a profit of $1.38 billion in 2012 (www.strategicmanagementinsight.com). The company is a household name that has been featured in television and movies and a brand that is sought after by countless celebrities. Although the company is the top retailer of coffee in the United States, Starbucks has shown a trend in sales since early 2009 that allude to the fall of the “great coffeehouse empire”. Because of this troubling news, executives at Starbucks have began to look deeper into the strengths and weakness of the organization and have tried to build courses of action that will help propel the chain back to the top of their market.…

    • 870 Words
    • 3 Pages
    Good Essays
  • Better Essays

    I do not believe that Howard Shultz was a leader who found a means to lead, I believe that he found a passion and desire so strong that he knew the only way he would ever see his vision is if he led the charge. Although many of the ideas that were used to make Starbucks what it is today came from one man and his vision, without Shultz’s unique style of leadership, it is safe to say Starbucks would no longer exist.…

    • 2090 Words
    • 9 Pages
    Better Essays
  • Good Essays

    The leadership styles, power tactic, form of motivation and level of commitment all have a significant impact on the development of an organization. The way in which leaders communicate these methods plays a key role in the success of an organization (Robbins & Judge, 2007). Starbucks success is due to its great degree of it leaders and employees and their communication with each other and with its customers. The CEO of Starbucks, Howard Schultz is known for having a charismatic leadership style. Charismatic leaders tend to be more effective in his or her leadership style “because these leaders inspire lots of enthusiasm in their teams and are very energetic in driving others forward” (Mind Tools 1996). Possessing the Charismatic Leadership style, CEO Howard Schultz has enabled Starbucks to be one of the leading coffee retailers by being committed to communicate with its employees and create a rewarding and honest relationship. The transformational leadership style “has many similarities to the charismatic style. Transformational leaders provide a vision, seek high…

    • 944 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Howard Schultz (born July 19, 1953) is an American business magnate. He is the best known as the chairman and CEO[2] of Starbucks and a former owner of the Seattle SuperSonics. Schultz co-founded Maveron, an investment group, in 1998 with Dan Levitan.…

    • 1165 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Saving Starbucks Soul

    • 446 Words
    • 2 Pages

    There are some Human Resource Management issues inherent in Howard Schultz’s concerns. The first issue is to develop a performance management system that makes clear to employees what is expected of them. This system will also assure line managers and strategic planners the employee behavior will be in with the Starbucks goals. Another issue is using available technologies to find and hire competent, committed employees that embody the Starbucks image. These potential employees need to be trained and developed from the beginning in the Starbucks manner of doing things. From these employees, a small diverse amount needs to be chosen for the “Coffee Master” program. These graduates of the black apron need to keep on top of the ever changing world of coffee flavors so ongoing training needs to be monitored. All of these employees need be a diverse, dynamic group of individuals that LOVE coffee and are working towards the common goal of making your experience at Starbucks the best it can be while still working quickly and making the company money.…

    • 446 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Many have heard of the Enron Scandal of 2001. A scandal, by definition, is an event that involves allegations of wrongdoing, disgrace, or moral outrage. In other words, a scandal is caused by shortcomings in ethics. Enron’s Ken Lay, Jeffrey Skilling and Andrew Fastow each engaged in unethical practices in their various leadership positions at Enron and caused thousands of Enron employees and investors to lose their savings. (Smartest)…

    • 1149 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Howard Schultz is a very successful man he grew up with a poor family and none of the members in his family had gone to college, but Howard was going to change that. He exceled in everything he did and showed that throughout his child hood and he even continues to show it today with his Starbucks Company. He is one of many Entrepreneurs that have become highly successful in what they have started. He continues to give people the coffee and choices that they want and that they will remember him for as he ages. His story truly is one of rags to riches and that makes him even more memorable because many people could relate to him and choose to do the same thing and become just as successful as him and it all starts with just pushing yourself and believing in yourself and your ideas.…

    • 1250 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Starbucks Strategy

    • 940 Words
    • 4 Pages

    Starbucks’ CEO Howard Shultz had a unique vision to bring the traditional coffee bars of Europe back to the United States after visiting Italy. This today has become a stable in American culture where Starbucks has become more than just a coffee shop but a meeting place for business professionals. Starbucks is even more a part of many individual’s daily routine as a neighborhood meeting place for friends and family to chat and enjoy an inviting atmosphere. This strategic business has embedded remarkable professional ingredients to achieve longevity in a competitive market and culture. Starbucks’ business strategies consist of key elements of organizational culture, innovative consumer relations, and strong effective management competencies to ensure its growth and longevity in its market.…

    • 940 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Before Howard Schultz joined Starbucks, they were a small company in the market of selling fine quality coffee beans. Howard Schultz's strategic vision was to modify the format of Starbucks' stores, incorporating an American version of the coffee bar culture. His vision was met with great initial resistance by Starbucks' management, which was eventually quelled by strong sales performances. Also included in Schultz's strategic vision for a new Starbucks was a plan for massive expansion.…

    • 776 Words
    • 4 Pages
    Good Essays
  • Best Essays

    This report describes the findings after applying theories to analyse the issue which claimed the trouble that Starbucks was facing. For years, Starbucks was famous for its consistent growing and expansion. However, the both share price and sales fell even three times than before since 2008. The “Starbucks experience” (Michelle, 2007) was widely supposed to have been diluted and the…

    • 1866 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Starbucks Case Study

    • 809 Words
    • 4 Pages

    In his years with Starbucks, CEO Howard Schultz has come to be very inspirational. Schultz stepped out of the CEO…

    • 809 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Howard Schultz Essay

    • 556 Words
    • 3 Pages

    As a young man, Howard Schultz believed that a college degree and a job opportunity would allow him a way forward. (Schultz, 2011) An athletic scholarship to Northern Michigan University allowed him to be the first person in his family to graduate from college. Before working for Starbucks as a marketer, he rose through the ranks as a salesman for Xerox. As CEO of Starbucks, he has attempted to provide employees with the same opportunities that he needed to get ahead – a degree and a job. By offering employees health insurance, he ensures that employees will not be subjected to the same hardships that his family experienced as a result of his father’s work-related…

    • 556 Words
    • 3 Pages
    Good Essays
  • Good Essays

    25% of those people grab Starbucks which outnumbers McDonald's and Dunkin Donuts. Mr. Schultz has worked hard to get those rating over the years. This man came from two high school dropout parents and having to help support his family at the age of 12 years old. Schultz even goes as far as saying, “The key to my success is education.” His mother apparently drilled it into him that he must go to…

    • 739 Words
    • 3 Pages
    Good Essays