Letter of Transmittal
Letter of Transmittal
10 April 2014
The Hon Ms. Michelle Johnson
Professor of Business Communication
College of Business Administration
Dear Ms. Johnson,
DIVERSITY REPORT 2014
In accordance with the Equal Employment Opportunity, I am pleased to submit for presentation to the movement of employment diversification on the diversity program for the period 11 April 2014 to the conclusion of the semester.
Yours sincerely
Group 2
Executive Summary
“For companies to win in the marketplace, they need the best employees possible. To do that, they have to cast as wide a net as possible and bring in the best. Throughout the country, diversity helps them get there.” -An Executive Vice President, Human Resources
The changing demographics of our nation has had a tremendous impact on our country’s economy and the way businesses approach their bottom lines. Among Americans 70 and older, the ratio of majority to minority is 5.3 to 1. For Americans below the age of 40, the ratio is 2 to 1. For children under 10, the ratio is 1.5 to 1. Moreover, according to the U.S. Department of Commerce in the year 2000, minority consumers spent $1.3 trillion in the marketplace. That number will nearly double to $2.5 trillion in the year 2020. To be competitive, businesses must recognize this trend and take action to invest in and support the needs of its most important resource-their workforces.
The businesses represented in this paper have developed best practices that promote, achieve and value workforce diversity at the core of their business structure. Diversity improves recruitment, retention and morale; increases employee relations and productivity; improves customer relations and brand loyalty; enhances relations with key community leaders and external audiences; and increases minority and female market share.
Companies are beginning to adopt a broader concept and definition of the word “diversity” to include most characteristics that individuals possess that
10 April 2014
The Hon Ms. Michelle Johnson
Professor of Business Communication
College of Business Administration
Dear Ms. Johnson,
DIVERSITY REPORT 2014
In accordance with the Equal Employment Opportunity, I am pleased to submit for presentation to the movement of employment diversification on the diversity program for the period 11 April 2014 to the conclusion of the semester.
Yours sincerely
Group 2
Executive Summary
“For companies to win in the marketplace, they need the best employees possible. To do that, they have to cast as wide a net as possible and bring in the best. Throughout the country, diversity helps them get there.” -An Executive Vice President, Human Resources
The changing demographics of our nation has had a tremendous impact on our country’s economy and the way businesses approach their bottom lines. Among Americans 70 and older, the ratio of majority to minority is 5.3 to 1. For Americans below the age of 40, the ratio is 2 to 1. For children under 10, the ratio is 1.5 to 1. Moreover, according to the U.S. Department of Commerce in the year 2000, minority consumers spent $1.3 trillion in the marketplace. That number will nearly double to $2.5 trillion in the year 2020. To be competitive, businesses must recognize this trend and take action to invest in and support the needs of its most important resource-their workforces.
The businesses represented in this paper have developed best practices that promote, achieve and value workforce diversity at the core of their business structure. Diversity improves recruitment, retention and morale; increases employee relations and productivity; improves customer relations and brand loyalty; enhances relations with key community leaders and external audiences; and increases minority and female market share.
Companies are beginning to adopt a broader concept and definition of the word “diversity” to include most characteristics that individuals possess that