Part A — Gestation: 2001-2003
“Corporate culture is a powerful weapon. Changing it can be deadly, but it can be stretched. Knowing that Solvay Group feeds on knowledge to grow, its global knowledge feedstock should become muscle not fat!”
Michel Washer
Beginning of 2001, Luis Serrano took over from Michel Washer as head of e-Enterprise Services at Solvay Group. Washer and Serrano shared a vision. The vision was that of a consol idated next generation intranet that would open the windows to the vast amount of knowledge and experience within Solvay Group. By 2006. all knowledge workers of this strongly growing global €9.4 billion revenue chemical, plastics and pharmaceutical group would be able to enhance their knowledge and collaboration to the benefit of customers, shareholders, suppliers, and other stakeholders (see Exhibit 1 for the key financials). Personal computer penetration and intranet access amounted to about 20,000 of the 30,000 people in the company. Serrano, a seasoned business professional who had previously earned his stripes in various positions in the company including Human Resources and Marketing, felt that Solvay Group could reap significant rewards when evolving to a next generation of group intranet. It was now time to make the dream come true.
Taking Stock
Solvay Group, founded as Solvay & Compagnie by Ernest and his brother Alfred Solvay in 1863 in Belgium, was often referred to as “a company of engineers.” In the footsteps of Ernest Solvay, who patented the industrial production of sodium carbonate, also known as soda ash, in 1861, Solvay Group researched and developed many breakthrough technologies and products such as sodium carbonate derivatives, chlorine, plastics such as polyvinyl chloride (PVC), peroxygens, specialty polymers, and a focused range of selected therapeutic areas in pharmaceuticals.
Solvay Group had since