Force Field Analysis is a model which shows a current level of a business in which it is affected by driving forces which are positive and encourages development of a plan and also restraining forces which are negative and hinder the development of a plan. In other words, to ensure that a decision is well made, the positivity of the driving forces has to exceed the negativity of the restraining forces.
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* Driving forces means forces that are positive, logic and reasonable.
* Restraining forces means forces that are negative, illogical and unreasonable.
In this concept, both forces are equally significant in making sure a decision or should be executed. Both of them must be taken account to see what would happen if the business faces change or how it reacts to the business environment through change.
To make a change successful, priority should be placed upon reducing the restraining forces rather than increasing the driving forces. This is because it is longer lasting for weaknesses to reappear, whereas strengths may disappear in an instant. Hence, restraining forces should always be looked into first to ensure the success of a change. For example, if a company only puts attention towards the benefits a change will bring, but neglect that some employees may want to use their current method of working, the change will be meaningless. Instead, the mindsets of the employees have to be changed first in order for the change to occur. So it does not increase the development of a change at all if the restraining forces were to be neglected.
The aim of force field analysis is to investigate the balance of the pros and cons that are created from the implementation of a plan or decision. Besides, it is to show the obstacles that hinder a plan so that a company can plan on how they can reduce these challenges. Lastly, it helps to estimate the amount of time and resources that are required to complete a