He used these underground releases to drum up anticipation for his next official album, the breakthrough effort Tha Carter. Released in 2004, the album seemed familiar on one hand with Mannie Fresh’s production, but the Wayne on the cover was a dreadlocked surprise, and the rhymes he laid on the tracks showed significant growth. His marketing skills had become sharper, too, and it was no mistake that the album’s hit single, “Go DJ,” mentioned hip-hop’s greatest tastemakers right in the title. It reached number five on the singles chart, and with a guest shot on Destiny’s Child’s number three single, “Soldier,” Wayne had officially crossed over. On the flip side, his street cred was supported by a slew of mixtapes released in 2005, including the popular titles Dedication with DJ Drama and Tha Suffix with DJ Khaled. Cash Money’s future was no longer in doubt and traditional music business rules no longer seemed to apply, as tracks would be leaked onto the Internet and various DJ’s mixtapes. “Get Something” was another bold move, as a Universal-funded video was made without the track ever seeing official
He used these underground releases to drum up anticipation for his next official album, the breakthrough effort Tha Carter. Released in 2004, the album seemed familiar on one hand with Mannie Fresh’s production, but the Wayne on the cover was a dreadlocked surprise, and the rhymes he laid on the tracks showed significant growth. His marketing skills had become sharper, too, and it was no mistake that the album’s hit single, “Go DJ,” mentioned hip-hop’s greatest tastemakers right in the title. It reached number five on the singles chart, and with a guest shot on Destiny’s Child’s number three single, “Soldier,” Wayne had officially crossed over. On the flip side, his street cred was supported by a slew of mixtapes released in 2005, including the popular titles Dedication with DJ Drama and Tha Suffix with DJ Khaled. Cash Money’s future was no longer in doubt and traditional music business rules no longer seemed to apply, as tracks would be leaked onto the Internet and various DJ’s mixtapes. “Get Something” was another bold move, as a Universal-funded video was made without the track ever seeing official