Logistics: Customer and Handy Andy
Names: Carlos Murillo, Xavier Villegas, Zabeth Chedraui, Paula Ruiz, Solange Guaman
Case 7-1 Handy Andy Inc
Is this a customer service problem? Why or why not?
No, because the case did not mention that costumers were unsatisfied, in fact it says that few defects had been reported and most of the times the deliveries were fast enough, also that the installing compactors process was done efficiently.
Marketing channels are the arrangement of intermediaries (wholesalers, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not?
Yes, because the company had issues with the distributors and the way they managed business since they used smaller dealers as a bridge so they can sell the product instead by giving better choices to the final costumer.
Logistics channels handle the physical flow of goods or service. Is the problem discussed in Handy Andy’s logistics channel? Why or why not?
Not really, because the factory distributors are the ones that need to provide the goods to the final costumer in any case and few complaints regarding to this aspect has been issued.
It appears that the factory distributors are exploiting the smaller dealers. Yet from what we can tell, Handy Andy in St. Louis has heard no complaints from the smaller dealers. Why would they not complain?
Maybe, they are afraid of any type of retaliation such as, losing the firm’s representation, less or no percentage of discounts, and so on.
What should Handy Andy’s marketing Vice President do? Why?
He should collect better samples for his research to get clear and un-refutable conclusions. He should get more information in order to make a decision. He should make sure that the distributors are not exploiting the smaller dealers and that the most important thing at the end is that the customer keeps clear in their decisions and not get confused.
Redesign the warranty
Case 7-1 Handy Andy Inc
Is this a customer service problem? Why or why not?
No, because the case did not mention that costumers were unsatisfied, in fact it says that few defects had been reported and most of the times the deliveries were fast enough, also that the installing compactors process was done efficiently.
Marketing channels are the arrangement of intermediaries (wholesalers, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not?
Yes, because the company had issues with the distributors and the way they managed business since they used smaller dealers as a bridge so they can sell the product instead by giving better choices to the final costumer.
Logistics channels handle the physical flow of goods or service. Is the problem discussed in Handy Andy’s logistics channel? Why or why not?
Not really, because the factory distributors are the ones that need to provide the goods to the final costumer in any case and few complaints regarding to this aspect has been issued.
It appears that the factory distributors are exploiting the smaller dealers. Yet from what we can tell, Handy Andy in St. Louis has heard no complaints from the smaller dealers. Why would they not complain?
Maybe, they are afraid of any type of retaliation such as, losing the firm’s representation, less or no percentage of discounts, and so on.
What should Handy Andy’s marketing Vice President do? Why?
He should collect better samples for his research to get clear and un-refutable conclusions. He should get more information in order to make a decision. He should make sure that the distributors are not exploiting the smaller dealers and that the most important thing at the end is that the customer keeps clear in their decisions and not get confused.
Redesign the warranty