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Lufthansa : Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected

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Lufthansa : Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected
RWC 2: Lufthansa: Taking Mobile Computing to the Skies While Keeping the
Mobile Workforce Connected

1. Are many of Lufthansa’s challenges identifies in the case similar to those being experienced by other businesses in today’s global economy? Explain and provide some examples?

While the specifics of each challenge are particular to Lufthansa’s situation, many are shared by other global organizations. Examples could include:
• Provide a mobile workforce with equipment that fits their needs while it does not get in the way of accomplishing their objectives (not only technical specifications, but also upgrades and updates, stability, etc)
• Distribute training and other non-directly value-adding activities during non-productive periods both to maximize efficiency and reduce downtime
• Provide adequate support to mobile operations while keeping a tight lid on cost and being able to justify the investment
• Redefine processes to accommodate new mobile technologies and needs of a distributed workforce – including communication, meeting and decision making practices

2. What other tangible and intangible benefits, beyond those identified by Lufthansa, might a mobile workforce enjoy as a result of deploying mobile technologies. Explain.

Examples could include:
• Increased, all-around, communication, both with the organization and with personal relationships (family, friends, etc). Especially important for a highly mobile workforce such as airline pilots.
• Remote access to corporate applications, important since increasingly more of the employee’s interaction is self-managed (payroll systems, expense reports, etc.)
• More productive time spent at customer locations and streamlined order taking and processing
• Ability to timely collect and report data on the competitive environment, both for the own organization and competitors (prices, volume, advertising, etc)

3. Lufthansa was clearly taking a big risk with their decision to deploy notebook

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    to phase out the desktop computers that it had previously deployed in airports, thereby streamlining its infrastructure and cutting even more costs. Helping Lufthansa even further is the fact that the total cost of ownership for notebooks has decreased significantly over the last several years. Capital costs are lower. End user operations and technical support costs are decreasing due to improved manageability and stability. “We’ve been quite happy with Windows XP,” says Grabbe. “Not only is it stable, but it’s flexible and gives us an environment that is easy to update and keep current. Overall, the total cost of ownership is quite low because of our system of browser-based components and a sophisticated update network.” Mobile computing is catching on throughout the Lufthansa Group. Rolf Mueller says that in addition to Lufthansa Cargo, he has been talking to Lufthansa CityLine, the company’s short-haul passenger line that serves Europe. “We’re really leading the way in using mobile computers. Lufthansa CityLine will end up with 800 of its own notebooks for flight captains.” And the Mobile Initiative at Lufthansa extends beyond the company’s crew. Lufthansa understands fully the needs of mobile workers, including its own customers. The airline is testing a new FlyNet project that will give passengers in-flight access to the Internet. As it moves forward, Lufthansa can point to a litany of benefits when describing its mobile computer program. “Most of all, pilots work when they can,” says Rolf Mueller. “Whether they are on their way to the airport, waiting during a layover, or away from work.” Lufthansa regards their mobile computing initiative to be extremely successful based on their high return on investment (ROI). By deploying mobile PCs to all their pilots they have realized significant productivity benefits while effectively managing costs.…

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