ma trận
ESP ESSAYS
Company structure
1. Explain the reasons why the organisational structure in any business is important
2. Some people prefer to work for a large company. Others prefer to work for a small company. Which would you prefer? Use specific reasons and details to support your choice.
Management and culture diversity
3. Differences between countries become less evident each year. Nowadays, all over the world people share the same fashions, advertising, brands, eating habits and TV channels. Do the advantages outweigh the disadvantages of this?
In some countries, young people are encouraged to work or travel for a year between finishing high school and starting university studies. Discuss the advantages and disadvantages for young people who decide to do this.
4. As mass communication and transport continue to grow, societies are becoming more and more alike leading to a phenomenon known as globalization. Some people fear that globalization will inevitably lead to the total loss of cultural identity. To what extent do you agree or disagree with this statement?
When international media (including movies, fashion shows, advertisements and other TV programmes) convey the same messages to the global audience, people argue that the expansion of international media has negative impacts on cultural diversity. What is your opinion?
5. Some people think using cultural heritage to develop international tourism is wrong. Others think that is the only way to protect cultural heritage. Discuss both views and give your own opinion.
Marketing
6. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
7. Advertising is all around us; it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. What is your opinion? Give reasons for your
Company structure
1. Explain the reasons why the organisational structure in any business is important
2. Some people prefer to work for a large company. Others prefer to work for a small company. Which would you prefer? Use specific reasons and details to support your choice.
Management and culture diversity
3. Differences between countries become less evident each year. Nowadays, all over the world people share the same fashions, advertising, brands, eating habits and TV channels. Do the advantages outweigh the disadvantages of this?
In some countries, young people are encouraged to work or travel for a year between finishing high school and starting university studies. Discuss the advantages and disadvantages for young people who decide to do this.
4. As mass communication and transport continue to grow, societies are becoming more and more alike leading to a phenomenon known as globalization. Some people fear that globalization will inevitably lead to the total loss of cultural identity. To what extent do you agree or disagree with this statement?
When international media (including movies, fashion shows, advertisements and other TV programmes) convey the same messages to the global audience, people argue that the expansion of international media has negative impacts on cultural diversity. What is your opinion?
5. Some people think using cultural heritage to develop international tourism is wrong. Others think that is the only way to protect cultural heritage. Discuss both views and give your own opinion.
Marketing
6. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
7. Advertising is all around us; it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. What is your opinion? Give reasons for your