Mac Cosmetics

Clare Lozano
September 1, 2008
FND151
Week 2 Assn 3

Project Part Two: Know and Anticipate

Brand: M.A.C. Cosmetics

Secondary Research URL: http://www.sokissandmakeup.com/the-history-behind-mac-cosmetics-inc/

Relevant Demographic Data: The information above describes the history and vast array of products that MAC Cosmetics carries. It was originally developed for makeup artists but has since grown and no captures the attention of consumers who crave a variety of items and colors, fresh ideas, and creativity.

Relationship to the behavior of the target consumer: The target consumer purchases MAC because it is known for being edgy and is known for having fresh ideas introduced on a regular basis with their color collections.

Potential Life Stages of Target Market: The potential life stages for the target market based on this information would be women in college and in their single, career building years. The target in this life stage would want to experiment with their makeup on a daily basis or maybe when going out on the town.

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Potential Life Stages of Target Market:

Secondary Research URL:

Relevant Demographic Data:

Relationship to the behavior of the target consumer:

Potential Life Stages of Target Market: