Retail sales can also be used as a good example to analyze the various direct and indirect macroeconomic signals.
Because consumer spending accounts for two thirds of the economy, and retail sales account for nearly half of total consumer spending, retails sales is a key indicator of the economy’s health. Since the retail sales data are extremely volatile from month to month, it would be more reliable to analyze the retail sales data in a 3 months to the previous 3 months analysis rather than month to month. Foremost, retail sales is a direct indicator that tracks the money value of goods sold within the retail trade by taking a sampling of entities involved in the business of selling end products to users. Retail sales also give a direct signal on the consumers’ appetite on spending on goods. That is, it reflects the strength of consumer spending as well as the degree of optimism that consumers are conveying for the state of the economy through their spending activity and savings. Further, retail sales provide a direct indicator for an economic slowdown or an economic
boom. When analyzing indirect macroeconomic signals that may be contained in a three-month analysis of retail sales data, retail sales growth can be a viable indicator. For example, if retail sales growth is declining, this means that consumers are not spending. Hence, an indirect signal is generated that a recession may be expected due to important role that individual consumption plays in the health of the economy. On the contrary, a positive indirect signal would be if retail sales significantly increase. If that is the case, retailers will make some profits which will in turn indicate that the unemployment rate might decrease due to the probability that retail businesses might start recruiting new employees.
It is important to acknowledge that a healthy economy should show strong retail sales numbers. However, when analyzing the indirect signals of such a number, the growth rate of the number should be taken into consideration. If the retail sales number grows too quickly, then there is a danger that growth and consumer demand will out play supply growth causing prices to rise and forcing the feds to raise interest rates to reign in growth.
Finally, a significant decrease in retail sales may give an indirect signal that the un- employment rate of the economy is soaring due to large number of people without jobs or adequate jobs.